Alex Bruce delivers alpha-female energy in fierce new single "Gabriela"

Filipino hip-hop artist Alex Bruce delivers a bold new statement with the release of her new single “Gabriela,” out today via Sony Music Entertainment. 

Brimming with brooding production, hypnotic rhythms, and razor-sharp verses, “Gabriela” doubles as an anthem for those determined to prove themselves. 

While the track exudes confidence through every verse and beat, its message reaches beyond swagger and vibes. It offers a more nuanced take on empowerment, especially for women who have been continuously wronged by the system. 

“Confidence isn’t about thinking you’re better than anyone else,” Alex Bruce explains. “It’s about trusting yourself even if other people don’t. I’ve never liked how confidence gets praised in men but questioned in women. When men are confident, they’re seen as leaders. When women are, they’re often called arrogant or ‘too much.’ Gabriela is my way of saying: own who you are and don’t make yourself smaller to make other people comfortable.”

Like her previous releases, “Gabriela” reveals Bruce’s style of merging sharp-witted, confrontational lyricism with alpha-female energy. It demonstrates her strength as both an emcee and a wordsmith, championing confidence, authenticity, and the power to own one’s place without apology. 

The song will be featured on the official soundtrack of the Filipino sports drama, Bilyarista, which made its world premiere at the 56th International Film Festival of India (IFFI) in Goa in November 2025 and will be screened in the Philippines sometime soon. Starring Loisa Andalio and John Arcilla, with cameos by pool legends Efren “Bata” Reyes and Francisco “Django” Bustamante, Bilyarista follows the story of a young woman determined to rise through the competitive world of billiards in pursuit of becoming a world champion.

“Gabriela” is out now on all major digital music platforms worldwide via Sony Music Entertainment.