BE:FIRST celebrates five years with new track “BE:FIRST ALL DAY”

Six voices, one creed: BE:FIRST, ALL DAY.

Six-member dance and vocal powerhouse BE:FIRST has unveiled the music video for their brand-new single “BE:FIRST ALL DAY”. The track launches the group’s highly anticipated BE:FIRST 5th Anniversary Project, delivering a bold declaration of identity and purpose from a group that has been relentlessly pushing forward since their debut in November 2021.

Built as a hard-hitting hip-hop anthem, “BE:FIRST ALL DAY” captures the group’s defining spirit. The track stands as a proud declaration of their journey so far and their unwavering commitment to remain BE:FIRST for life.

The song was created during a co-writing camp in Los Angeles and brings together a world-class production lineup. Grammy-nominated songwriter David Arkwright, who previously collaborated on “Secret Garden,” returns alongside Will Jay, known for his work on “Boom Boom Back,” and producer Grant Boutin. The result is a globally polished hip-hop track that reflects BE:FIRST’s evolution on the international stage.

The music video reinterprets the title “BE:FIRST ALL DAY” as a lifelong vow: to remain BE:FIRST and to continue living as performers. Set within a surreal “otherworldly housing complex,” the story imagines artistic expression as a life-sustaining force in an alternate reality.

What begins as a familiar Japanese apartment complex gradually transforms into a mysterious, magic-realist world.  The video finds style and identity within everyday spaces, turning the ordinary into something iconic.

The narrative unfolds inside a strange residential complex inhabited by ghostly hip-hop heads, blending VFX storytelling with BE:FIRST’s dynamic performance energy. The result is a striking visual experience that merges narrative world-building with a luxurious hip-hop aesthetic and a strong sense of collective identity.

Choreography for the video is co-created by member SOTA and dancer Rhyme, marking Rhyme’s first choreography contribution to the group.

While BE:FIRST drew attention in 2025 with performance-focused releases such as “Muchu 夢中” and “Under the same sky 空”, which highlighted a more restrained, non-dance-driven approach, “BE:FIRST ALL DAY” brings the spotlight firmly back to the group’s signature strength: their powerful, precision dance performance.