A Celebration with Purpose: VCM’s 25th Anniversary Shines Through Outreach and Compassion

In a milestone that goes beyond glitz and glamour, VCM The Celebrity Source marked its 25th anniversary not just with stars on stage, but with smiles in the hearts of children—celebrating its legacy through an outreach event that reflects what the company has always stood for: connection with purpose.

World Vision PH Kids, World Vision PH Team, Vidanes Celebrity Marketing Team, Kali Vidanes, Elizabeth "Betchay" Vidanes, Juancho Triviño, Joyce Pring-Triviño

For the past 25 years, VCM The Celebrity Source has been at the heart of the country’s entertainment and marketing scenes—bringing brands and celebrities together through relationships built on trust, creativity, and purpose.

As it celebrates its silver anniversary, VCM looks back with gratitude on a journey shaped by collaboration and shared success, and forward to a future filled with new stories to tell and connections to build.

A Legacy of Connection
Since its beginnings, VCM has become a bridge between the Philippines’ most trusted brands and the nation’s brightest stars. With a keen understanding of both worlds, the company has helped turn countless collaborations into long-lasting partnerships that resonate with audiences and drive results. Among the many campaigns VCM has proudly been part of are those featuring Robin Padilla for Kawasaki and Talk & Text, Anne Curtis for Lay’s, Kathryn Bernardo for TLC and Zion, Daniel Padilla for Pepsi, Alden Richards for Sting, Marian Rivera for NUWhite, and Luis Manzano for Ajinomoto, Regasco, and Rebisco.

VCM has also collaborated with stars like Piolo Pascual, Maris Racal, and Belle Mariano, among others—each project a reflection of the company’s unmatched ability to create meaningful, human-centered partnerships that connect brands to people in authentic ways.

A Star-Studded Family
This milestone year also shines a light on VCM’s enduring relationships with an incredible roster of celebrity brand ambassadors whose artistry and integrity mirror the company’s own values.

Among them are Robin and Mariel Padilla, Jasmine Curtis-Smith, Mikael Daez and Megan Young, Emilio Daez, Joyce Pring-Triviño, and Juancho Triviño, to name a few.
Together, they represent what VCM has always stood for—collaboration, authenticity, and genuine connection.

World Vision PH Team, World Vision PH Volunteers, Juancho Triviño, Joyce Pring-Triviño, Elizabeth "Betchay" Vidanes VCM The Celebrity Source

Celebrating with Purpose
In true VCM fashion, the celebration extends beyond the spotlight. To mark its 25th year, the company partnered with World Vision for an outreach initiative dedicated to helping children and communities in need.

The event was more than just a celebration; it was VCM’s way of reaffirming its commitment to purpose-driven work and meaningful connections. For over 13 years, VCM has worked hand in hand with World Vision to support children and create lasting change beyond the entertainment and marketing industries.

“As we celebrate 25 years, we’re grateful not just for the success in business, but for the opportunity to be a blessing to others,” shared Elizabeth “Betchay” Alviar-Vidanes, Founder of VCM The Celebrity Source.

Adding warmth to the celebration were VCM talents Joyce Pring-Triviño and Juancho Triviño, who joined the children for a short talk on confidence and self-belief. They also spent time playing and bonding with the kids, turning the afternoon into an experience filled with laughter, inspiration, and hope.

For VCM, this milestone is not only about longevity—it’s about legacy. From building trusted brand partnerships to nurturing genuine relationships with artists, VCM continues to uphold excellence anchored in faith and compassion.

Beyond forging partnerships and building campaigns, the company believes in using its platform to make a positive difference—proving that success means more when it’s shared. 
                                        

Vidanes Celebrity Marketing Team

                                                                       

Looking Ahead
As VCM The Celebrity Source enters its next chapter, it does so with pride in its legacy and excitement for what’s to come.

“At the heart of every partnership we’ve built is trust,” said Betchay Vidanes. “For 25 years, we’ve been connecting brands, celebrities, and audiences through that trust. This milestone belongs not just to us, but to everyone who has shared and believed in our mission—to connect with purpose and heart.”

With a wide network, deep industry ties, and a passion for authentic storytelling, VCM continues to shine as the trusted name in celebrity partnerships—celebrating 25 years of connection, collaboration, and care.

As VCM The Celebrity Source moves forward, it continues to evolve with the ever-changing landscape of entertainment and marketing. Beyond building connections, VCM is expanding its growing portfolio of services—ranging from Artist Management, Endorsement Management, and Influencer Marketing, Product Seeding, Liveselling, to Professional Event Hosting and Celebrity Appearances.

Each service reflects VCM’s commitment to empowering talent, bridging brands and audiences, and creating purposeful collaborations that inspire and endure.