Odymel & Hard Candy twist a 2000s german ad into sweaty rave theatre

Fitness has already been stirring clubs and playlists with its euro-tinged rush and tongue-in-cheek stamina. Now, the video turns the volume up on concept: a surreal, stylised riff on a German public campaign from the early 2000s, reimagined as a hyperreal workout fantasy. HARD CANDY throw themselves headlong into a theatre of sweat and repetition - all overcranked drills, gleaming choreography and camp athletic pageantry - while Odymel lurks in sly, blink-and-miss-it cameos, a shadowy coach in his own creation.

The result is playful and self-aware, but never throwaway: a music video that doubles as performance art, spotlighting endurance, humour and rave excess.

Odymel has quickly become Brussels’ most hot-tipped export, blending house, techno, trance and Eurodance into a hybrid sound that thrives on euphoria and unpredictability. This year alone he opened the Tomorrowland Mainstage, levelled Pukkelpop and Dour, and sold out his debut headline at Ancienne Belgique. Next up is Intercell at ADE and his debut 15-track EP Endless Recess, landing in December.

HARD CANDY Berlin’s (DJ Cringey and Toximami) bring the chaos. Their polygenre sets veer from donk to psytrance to baile funk, with viral cuts like No Regrets and “Booty Bounce” already cementing them as avatars of rave maximalism. In Fitness, their irreverence takes centre stage, flipping gym culture into a delirious, floor-ready spectacle.

For Odymel, Fitness works as a manifesto: a euphoric invitation to lose yourself, body first.