HUAWEI Pura 80 Ultra & HUAWEI Pura 80 Pro Debuted in the PH, Available for Pre-Order!

HUAWEI, in collaboration with Vogue Philippines, staged a dazzling celebration of fashion-next, future-next innovation, artistry, and elegance for the official launch of the HUAWEI Pura 80 Series in the Philippines. Held at the BGC Arts Center, Taguig City, last August 7, the grand event was made more remarkable by the HUAWEI XMAGE Photography Exhibition, which showcased top-tier photos captured using HUAWEI smartphones.

The HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro are now available for pre-order. Prices start at PHP 59,999. Meanwhile, the HUAWEI Pura 80 is expected to be available soon in the Philippines.

An Evening of Elegance and Innovation

The event brought together some of the country’s top celebrities, photographers, and tastemakers under one roof, dressed in fashion-forward looks that echoed the dazzling design of the HUAWEI Pura 80 Series. Among the star-studded guests who graced the event were Filipino award-winning actor Jericho Rosales. He raved about how the HUAWEI Pura 80 Series fits seamlessly into his life whether as a fashionable companion for glamorous events or a photography device to capture nightscapes while he’s out riding his motorcycle. He claimed that the phone’s revolutionary mobile imaging technology, “fashion-next” design and AI-enabled performance match his life, from big events to quiet moments with friends. “It’s more than just a phone — it’s a companion that lets me capture my world, day or night, in the best way possible,” said the actor.

United by a shared commitment to pushing creative boundaries and redefining visual storytelling, HUAWEI collaborated with Vogue Philippines for the event. As a global authority in style and culture, Vogue brought its distinct editorial perspective to the occasion, with Suki Salvador, President of Mega Global Licensing, taking center stage at the event to share their insights on the significance of phone photography in capturing moments before they slip away. Highlighting how HUAWEI’s superior mobile imaging technology empowers creatives, Suki Salvador emphasized how the HUAWEI Pura 80 Series enables “sharp shooters” like Borgy Angeles and Gab Villareal to capture everything from sun-kissed portraits to the vibrant Poblacion nightlife with exceptional detail and color accuracy in every frame.

“Regardless of the medium, day or night, it’s the (wandering) eye that is truly capable of discovering stories worth telling,” said Suki Salvador. “With the HUAWEI Pura 80 Series, the gap that once divided professionals from casual photographers begins to coalesce, letting anyone and everyone tell their narratives the way they always envisioned.”

HUAWEI Pura 80 Series: Precision in Every Frame
During the event, the spotlight shone brightly on the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro, both embodying the legacy of the HUAWEI Pura Series. Both devices are now available for pre-order in the Philippines. The HUAWEI Pura 80 Ultra leads the charge, debuting the industry’s first Switchable Dual Telephoto Camera, which combines a 3.7x mid-telephoto and 9.4x ultra-telephoto lens in one unit that’s backed by a 1/1.28-inch Ultra Large Sensor. This groundbreaking setup enables the largest telephoto light intake to date, delivering cinematic portraits and sharp, detailed close-ups. 

A micron-level motor powers the seamless switch between focal lengths with over 140 precision components driving a compact system that increases the light path versus traditional telephoto modules. The HUAWEI Pura 80 Ultra also features a revolutionary 1-inch Ultra Lighting HDR Camera, which has a greater full-well capacity and delivers unmatched light and shadow capture. Real-time TCH-HDR technology enables 16EV dynamic range for flawless exposure in the bright daylight or dim nightscapes. The 1-inch Ultra Lighting HDR Camera works in tandem with the AI Cinematic Engine to deliver stunningly lifelike video with rich detail and natural contrast.

On the other hand, the HUAWEI Pura 80 Pro elevates close-range mobile photography with its Ultra Lighting Macro Telephoto Camera, which offers a Super Close Focus of up to 5cm. This allows users to capture intricate textures and fine details with stunning clarity. Its massive F2.1 aperture enhances light intake to enable vibrant, true-to-life imagery even in challenging low-light conditions. The HUAWEI Pura 80 Pro also inherits the 1-inch Ultra Lighting Camera, which boasts the industry’s largest main camera light intake. Along with the Ultra Chroma Camera, this delivers rich, ultra-clear nightscape shots that faithfully reproduce colors and atmosphere in low-light environments. This gives users vivid, lifelike results that preserve the mood and magic of every moment.

Dazzling Design and Naturally Perfect Glazing
The HUAWEI Pura Series has long fused high-end imaging with brilliant, fashion-forward design. The HUAWEI Pura 80 Series advances this vision through its refined Forward Symbol design. The HUAWEI Pura 80 Ultra stands out with a golden XMAGE badge, golden ring lens trim, and “golden glaze” finish. The HUAWEI Pura 80 Ultra in Prestige Gold features a lustrous glazed surface with metallic brilliance, while the Golden Black option offers quiet sophistication underscored by precision detailing.

The HUAWEI Pura 80 Pro channels the elegance of monochrome glazes with smooth textures, flowing curves,and rich hues that blend Eastern and Western aesthetics. The HUAWEI Pura 80 Pro in Glazed Red exudes breathtaking allure, Glazed White shines like the moon, and Glazed black is deep as night. This seamless fusion embodies the pure sophistication of HUAWEI’s “Grace of Glaze” design language.

Blending elegance with durability, the HUAWEI Pura 80 Ultra features 2nd Gen Crystal Armor Kunlun Glass with up to 16x scratch resistance and 25x drop resistance, while the HUAWEI Pura 80 Pro’s 2nd Gen Kunlun Glass offers up to 20x drop resistance. Both boast IP69 and IP68 dust and water resistance, combining premium design with durable protection.

Relentless Performance and AI-Driven Innovation
Beyond imaging excellence, the HUAWEI Pura 80 Series features the ultra-bright HUAWEI X-True Display™ with a smooth 120Hz adaptive refresh rate. EMUI 15 brings AI-powered interactive themes like Emoji Crush and Air Hoops. The AI Remove feature allows one-tap object erasing, while AI Messaging keeps users’ messages safe from prying eyes. The AI Smart Control Button gives quick access to personalized functions like the camera or flashlight, while also doubling as a fingerprint sensor for added security. Air Gesture offers touch-free controlling, real-time AI Noise Cancellation keeps calls crystal-clear, and Real-Time Translation makes multilingual communication effortless. A robust 5170mAh battery keeps the HUAWEI Pura 80 Series powered. Charging is lightning-fast and easy with 100W HUAWEI SuperCharge and 80W Wireless HUAWEI SuperCharge.

XMAGE EXHIBITION: Capturing the World Through HUAWEI’s Lens

During the recent global launch of the HUAWEI Pura 80 Series, HUAWEI kicked off the XMAGE Awards 2025, a prestigious global photography competition celebrates creative vision and the art of mobile imaging. This year’s winners will be honored at the highly anticipated XMAGE Annual Ceremony and Exhibition, which will take place at the iconic Grand Palais in Paris this November. 

Open to professional photographers and hobbyists, the contest features eight categories: So Far So Close, Colour & Shade, Good Night, Faces, A Heartwarming World, Experimental Lab, Storyboard, and Action. To enter, interested participants can upload their submissions at the official XMAGE Awards 2025 website until September 15, 2025.

The Philippine launch of the HUAWEI Pura 80 Series brought the XMAGE experience closer to Filipino audiences with a photography exhibition showcasing over 100 striking images captured on HUAWEI devices. 

Following this, more XMAGE exhibitions are slated to launch in the Philippines to inspire local talent and highlight the groundbreaking imaging capabilities of HUAWEI devices. 

HUAWEI MatePad 11.5 (2025) Delivers Portable PC-Like Experience, Wherever You Go
HUAWEI’s newest tablet innovation, the HUAWEI MatePad 11.5 (2025) was also featured at the event. The HUAWEI MatePad 11.5 (2025) combines PC-like productivity and pro-level creativity in a sleek, portable design that’s ideal for students and young professionals on the go. It includes free access to the PC-level WPS Office 2.0 for full function editing and the HUAWEI Smart Keyboard for a smooth, stable typing experience. The PaperMatte Display offers clear, low-reflection viewing for any scenario while its massive 10,100mAh battery keeps it powered for up to 14 hours of high-resolution video playback. The tablet now comes with the GoPaint app, which empowers users to bring their artistic visions to life with precision and ease. The HUAWEI MatePad 11.5 (2025) will soon be available in the Philippines.

Capture Beauty Beyond the Horizon with the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro

The HUAWEI Pura 80 Ultra is now available for pre-order on Shopee, Lazada, TikTok, HUAWEI Online Store, and HUAWEI Experience Stores nationwide. Available in Prestige Gold and Golden Black, the HUAWEI Pura 80 Ultra retails for PHP 89, 999.

Pre-order the HUAWEI Pura 80 Pro in Glazed Red, Glazed Black, and Glazed White on Shopee, Lazada, TikTok, HUAWEI Online Store, and HUAWEI Experience stores nationwide. The HUAWEI Pura 80 Pro is valued at PHP 59,999. Both the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro come with premium care services, including free 1-Year 1-Time Accidental Damage Protection and 1-Year Battery Renewal Service from HUAWEI Care+, official APAC Region warranty coverage, Priority Maintenance Service, as well as a free door-to-door Collection and Delivery for repairs.

Get an exclusive pre-order bundle, which includes a HUAWEI WATCH GT 5, HUAWEI FreeBuds 5, a 1-Year 1-Time Accidental Damage Protection and Battery Swap Service from HUAWEI Care. 

Stay tuned for the official release of the HUAWEI Pura 80, coming soon to the Philippines. To learn more about the HUAWEI Pura 80 Series and the XMAGE Exhibition, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).