PUMA to Release New Squid Game Collection Starting July 10!

PUMA returns to the game with fresh new drops inspired by the gripping final season of Netflix’s hit series ‘Squid Game.’ Available beginning July 10, the latest PUMA X SQUID GAME collection features classic PUMA footwear and apparel with moody, dynamic designs, glow-in-the-dark finishes, and hidden details that drew from the final Squid Game.

Check out these picks from the latest collection:

PUMA X SQUID GAME Easy Rider (PHP 6,200)

PUMA x SQUID GAME Easy Rider

PUMA’s sportstyle classic Easy Rider, gets a rugged refresh straight out of the Squid Game playbook. The retro silhouette is enveloped in grayish, off-white suede made to look worn, as if you were among the players running around in the deadly arena. 

The mismatched pair features detailing inspired by Red Light, Green Light, including the interchangeable red and green laces. The sneakers are topped off with a Chul-Su charm, in honor of the menacing new animatronic introduced in  the show’s third season. Subtle scuffs, tonal fading, and alternating colorblocking give the pair a raw, lived-in energy. This pair is guaranteed to add a killer flair to any look.

PUMA X SQUID GAME Palermo (PHP 6,800)

PUMA x SQUID GAME Palermo

Classic meets cryptic in the reimagined terrace culture staple. Dressed in an all-black suede and leather colorway, the PUMA Palermo keeps its timeless appeal while nodding to the hit global series. 

Its lining is made to look like they’re hand-drawn on with multi-colored chalk, calling back to the show’s arenas. It embodies childlike innocence warped into something far more sinister. The sneaker comes with a special key charm inspired by the Hide and Seek game from the show. The laces also feature charms of the show’s infamous shapes: circle, square, and triangle. Whether you’re lacing up for a real-world challenge or just flexing your favorite series, this pair keeps you walking the edge.

PUMA X SQUID GAME Gear (starts at PHP 2,400)

PUMA x SQUID GAME Gear

The matching PUMA X SQUID GAME shirt and shorts take cues from the iconic uniforms worn by the doomed players in the show. The set strikes a perfect balance between athletic functionality and symbolic edge.

The shirt features a bold “456” number on the back, which is the player number of the show’s protagonist. A minimalist emblem of the show’s signature shapes: circle, triangle, square, with the PUMA and Squid Game logos are emblazoned on the chest. The shorts mirror the same palette and design, built for players who are ready to enter the arena or slay the streets.

Ready to Play the Game?

Cop your PUMA X SQUID GAME drip, starting July 10. The exclusive collection is available on PUMA.com and in select PUMA stores and official retailers nationwide.

Follow PUMA Philippines’ Instagram account and stay tuned for the latest updates. 

For more information, please visit www.puma.com.