The 2024/25 UEFA Champions League season
reached its spectacular conclusion today at Munich Football Arena. As the
Official Smartphone Product Partner of the prestigious competition for the
third consecutive year, OPPO celebrated the event with a series of
football-related CSR programs and cultural activations around the final as well
as reaffirming its commitment to supporting football through innovation in
technology and social initiatives. By integrating cutting-edge technology into
football and strengthening connections between fans and the game worldwide,
OPPO continues to empower footballers and supporters to truly "Make Your
Moment", creating unforgettable experiences both on and off the pitch.
Watch
the Game Like Never Before with OPPO Technology
Inside the Champions Village at Munich
Football Arena, OPPO brought together football culture, highlights from the
UEFA Champions League history, and the sporting spirit of Munich alongside the
company’s latest AI technologies and camera innovations. Football fans from
around the world were given the chance to take AI-powered selfies with a
virtual avatar of Spanish football prodigy and OPPO Global Brand Ambassador,
Lamine Yamal, at the interactive booth, making their own hero moment powered by
OPPO AI. Inter Milan legend, Marco Materazzi, also made a surprise
appearance at the OPPO Hospitality Lounge, where he met with fans and
demonstrated the latest OPPO technology.
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| Fans take a virtual selfie with virtual Lamine Yamal powered by OPPO AI |
Alongside the OPPO and UEFA Champions
League highlights on display at the Champions Village, the event also featured
a showcase of OPPO’s latest AI and photography technology. Pushing the
boundaries of smartphone photography, OPPO’s new camera zoom technology
eliminates typical user challenges when shooting photo and video from a
distance, enabling even spectators in the highest stands to capture stunning
close-ups as if standing on the sidelines. Enhanced by other OPPO AI features
like AI Unblur and AI Eraser, OPPO’s camera technology empowers fans to
effortlessly capture goals, saves, and more epic moments, transforming the
on-pitch excitement into timeless, unforgettable memories.
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| Legendary moments on the pitch captured by OPPO technology |
Creating
a Global Platform for Football Culture Through Technology
On the eve of the
UEFA Champions League Final, OPPO invited Global Brand Ambassador Kaká, and
Brazilian football legend Cafu, to lead a series of charity football training
clinics for youth athletes from Brazil in Munich, providing a rare opportunity
for the young footballers to learn directly from their football idols.
Following the training, former England international and popular broadcaster,
Micah Richards also joined for an exclusive 5v5 match with the up-and-coming
players, with the legends using OPPO’s AI-powered technology to capture
picture-perfect moments from the pitch.
On the day of the final, OPPO also brought together Kaká, UEFA Champions League
legend Esteban MatÃas Cambiasso Deleau, and Chinese youth women footballers
for a game of the ancient Chinese football-like sport, Cuju, connecting diverse
football cultures past and present while showcasing football's unifying power.
Through this extensive program of
activities around the competition, OPPO is creating a global platform that
connects fans and players around the world through the common language of
football. By helping to promote football, improve players’ technical skills,
and provide inspiration from football heroes, these programs create valuable
opportunities for youth development, elevating both the game and football
culture globally.
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| Kaká, Micah Richards and Cafu coached and played a friendly 5v5 game with young players from Brazil |
Empowering
the Next Generation of Footballers Worldwide Through Community Programs
Alongside its activations at this year’s
final, OPPO has been implementing a range of diverse sports development and
talent cultivation programs worldwide throughout the season in its third year
as the Official Smartphone Product Partner of the UEFA Champions League.
In Brazil, OPPO has launched a
comprehensive sports initiative across four communities in São Paulo to support
youth football development. The program includes renovating local football
pitches, donating sports equipment and supplies, providing professional
training sessions, and facilitating pathways for young players to enter
professional clubs.
In Egypt, OPPO teamed up with The Maker
Football School for The Maker OPPO Dream League—a nationwide youth football
tournament aimed at discovering and developing Egypt's top young football
talent. In addition to hosting the competitive tournament, OPPO has
provided comprehensive coaching and world-class player development
programs to help aspiring young footballers turn their dreams into reality.
In Mexico, OPPO
also announced a strategic partnership with UNESCO, the municipal institutes of
Sports of Puebla and Chihuahua to empower aspiring young football players
across the country. Through the collaboration, OPPO will provide essential
training equipment and cutting-edge technology to nurture the next generation
of football talent and inspire professional football aspirations among local
youth.
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| OPPO is partnering with UNESCO, the municipal institutes of Sports of Puebla and Chihuahua to support aspiring young football players in the country. |
Since beginning its partnership with the
UEFA Champions League, OPPO has continued to empower football fans worldwide,
with its advanced technologies and products making it easy than ever for fans
to capture, share, and relive the game’s most thrilling moments. Inside the
stadium, OPPO's cutting-edge devices enable fans to preserve iconic match
highlights and amplify their passion for football. Beyond the stadium, OPPO is
also collaborating with global communities to provide development platforms,
resources, and technologies that drive the sustainable growth of football.
Moving forward, OPPO remains committed to
connecting football fans worldwide through technology and unlocking the sport's
untapped potential while empowering more football players and fans to
"Make Your Moment".
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