Uratex Named as 'Tried, Tested, Trusted' Company by Reader's Digest

There's no denying that when it comes to mattress, there's only brand that's in Filipinos' mind - URATEX. With almost six decades of providing comfort and affordability to Filipino homes, URATEX continues to garner trust and confidence not only from its users but from various organizations across the globe. Now in its 57th year, Reader's Digest recognizes URATEX credibility and quality as its awards another Trusted Brand Recognition.

Uratex owners, executives, and brand ambassador gather to celebrate the company's 57th Anniversary

"Being recognized as a Trusted Brand for 17 years is a meaningful affirmation for us," said Ms.Peachy Medina, managing director of Uratex. "Trust is something that's earned, and we believe it's built through how we serve people-whether it's through the products we make, the service we give, or the promises we keep."

Held at at RONAC Lifestyle Center in Mandaluyong,The Reader's Digest outlined the qualifications for the awards before the formal awarding of Uratex's 17th Most Trusted Brand Award for the mattress category. Mrs. Cheng accepted the award on behalf of the company and delivered a heartfelt message.

Uratex Chief Executive Officer Mrs. Natividad Cheng receiving its 17th Most Trusted Brand Award from Reader's Digect officials

"For almost six decades, we've stood by our customers through comfort, quality, and care," said Mrs. Natividad Cheng, chief executive officer of Uratex. "Trust is something we earn every night. And we are grateful that we continue to be a brand Filipinos can rely on."

The Reader's Digest Trusted Brand Awards are based on consumer surveys conducted across multiple countries in Asia, measuring perceptions of brand trust, quality, value, and intent to purchase. Uratex has received the Platinum Most Trusted Brand Award in the mattress category for 17 consecutive years.

Reader's Digest's Most Trusted Mattress Award for Uratex

Testament to Trust and Innovation

As one of the the country's leading foam manufacturers and sleep solutions providers, URATEX reaffirmed its commitment to product quality, operational excellence, and enduring customer trust through a full-day showcase of its flagship facility in Plaridel, Bulacan, and a culminating celebration at RONAC Living Gallery in Mandaluyong. 

Uratex Plaridel, Bulacan Plant

Dubbed as "Tried, Tested, Trusted", the event draws attention to the brand's core values and its long-standing promise of reliability to Filipino families and institutions, along with its innovation to protect the planet.

Uratex opened to its guests its largest and most technologically equipped facility in Plaridel, Bilacan. Operational since 2000 and spanning over 450,000 square meters, the site plays a major role in the company's nationwide production and distribution.

Guests were led through each major zone of the plant, beginning with the foam block production area, where raw materials are blended with precision under strict quality protocols.
From there, the group moved into the curing and cutting stations, where newly formed foam blocks are stabilized and shaped through automated systems designed to optimize yield and reduce material waste, respectively.

The fabrication, assembly and packaging areas showcased Uratex's continuous improvements in process efficiency, particularly with the recent addition of automated mattress assembly lines  in 2023. The automated systems support a higher production rate, ensure consistent bonding across various foam layers used in mattress configurations and deliver a seamless flow.

Guests also visited the company's in-house product testing and research area, where engineers and specialists conduct durability tests, density checks, and performance evaluations. These measures form a core part of the company's quality assurance program and are aligned with ISO 9001:2015 standards.

Warehousing and delivery areas capped the tour with upgraded racking systems and organized loading zones supporting the smooth flow of finished goods across the country.
Throughout the walkthrough, Uratex representatives emphasized how the integration of lean manufacturing, automation, and real-time monitoring tools helps the company uphold both volume and quality benchmarks.

The facility employs over 500 workers, the majority of whom are part of plant operations. The rest support administration, engineering, warehousing, and quality assurance. Production is run in multiple shifts to meet national demand and support distribution across Luzon, Visayas, and Mindanao.

Uratex employs locals to their Plaridel Plant

"This is our opportunity to express gratitude and to reaffirm what we stand for," said Medina. "We may be known for our foams and mattresses, but more than that, we want to be known for being reliable - whether you're a customer, a partner, or a team member."

URATEX also confirmed ongoing expansion plans, including the development of its very own distribution center, aimed at increasing capacity and improving delivery service in key areas.
Further details are expected to be shared in the coming years.

Uratex employees packing their Premium products

Trust through execution

The "Tried, Tested, Trusted" event places Uratex's operational backbone at the center of its messaging. With nearly six decades of consistent growth, the brand remains rooted in product quality, service reliability, and long-standing relationships with customers and communities.
Medina said that while awards and milestones are cause for celebration, the work continues every day on the business operations, factory floor, in distribution channels, and in homes across the country.

The massive interior of Uratex Plaridel, Bulacan Plant

"What we do every day is really about helping people sleep better, live better, and trust that we're here for the long run," she said. "That trust is not something we take for granted-it's what pushes us to do better, every day."

Uratex is committed in delivering comfort with our planet in mind.

Uratex enters 2025 with a renewed focus on manufacturing innovation, nationwide accessibility, and deepening its promise of trust for generations to come.