EastWest Ageas’ ‘What’s Your Purple’ campaign bags two trophies at 60th Anvil Awards
EastWest Ageas Insurance
scored a double win at the 60th Anvil Awards in the Public Relations Tools Special Events and
Public Relations Programs Corporate Identity / Corporate Branding categories
for its “What’s Your Purple?” campaign and launch party. The Anvil Awards
recognize the most innovative, impactful, and inspiring public relations
campaigns of the past year with over 500 entries from various organizations and
entities across the country.
EastWest Ageas Insurance’s brand campaign “What’s Your Purple?” highlights
the lengths people go through to pursue the best life for the ones who matter
the most to them. This is summed up by the campaign color, purple, which
communicates the philosophy of merging PURpose and peoPLE into one.
This is the 2nd consecutive year EastWest Ageas Insurance
was among the companies recognized for their work.
“The Philippine insurance industry is a crowded field of players with
their own identities. With ‘What’s Your Purple?,’ we at EastWest Ageas
Insurance are standing out from the sea of sameness,” explains Greg Martin, Chief
Distribution and Marketing Officer, “And not just with a strong and unique
color, but with our clear mission to help Filipinos secure their financial
future that is aligned with their purpose and people. Most of all, this
recognition only shows just how much potential EastWest Ageas has to be
included among giants in various industries here in the country.”
“We are humbled to receive these awards. We are a growing company and to
be recognized among the giants in the industry was made possible because of the
hard work, passion, and dedication our people show, day in and out," adds
Sjoerd Smeets, President and CEO.
With this recognition, EastWest Ageas Insurance remains committed to
helping its policyholders build a better tomorrow for all.
For more information about EastWest Ageas, visit their official website
and follow their Facebook page and LinkedIn. Interested clients may also
contact them through the official email AskMe@ewageas.com.ph.
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