Manulife Philippines officially welcomes Erwan
and Dahlia Heussaff as its newest brand ambassadors, helping to promote
wellness and financial security for Filipinos.
Erwan and
Dahlia will champion better health and life protection for Filipino families
through Manulife’s broad and comprehensive range of insurance products. Erwan
and his daughter, Dahlia join Anne Curtis, an actress, TV host and mother who
became Manulife’s brand ambassador in 2022. 
Erwan is a
Filipino restaurateur and a multi-award winning cultural storyteller, helping redefine
food and cultural media in the Philippines. His brands — The Fat Kid Inside and
FEATR Media — have gained various recognitions, including a 2023 James Beard
Award.
“Erwan and
Anne are accomplished individuals in their respective fields, but caring for
their family has remained a priority amid their busy careers. As parents, Anne
and Erwan have shared the importance of financially protecting Dahlia and
securing their family’s future, and Manulife is delighted to be their partner,”
said Sonali Verma, Chief Marketing Officer, Manulife Philippines.
Financial
awareness and better money habits start at home
Beyond
their roles as Manulife brand ambassadors, the Heussaffs are taking financial
literacy to heart at home. Erwan plans to introduce a chore-based allowance
system to four-year-old Dahlia, laying the early groundwork that can help her
develop smart money habits at a young age. Their hands-on approach to financial
education coincides with a much-needed shift toward family-based money
management financial learning among Filipino families.
“With Anne and Erwan’s individual and
collective influences, we hope to inspire and enable more Filipinos to achieve
their personal and financial goals. As one of the longest-serving financial
services brands in the country, Manulife is ready to meet our customers where
they are and provide the tools to guide them toward financial security and a
more resilient future,” Verma added.
“Our Manulife insurance policies have been an
integral part of taking care of our family and preparing for Dahlia’s future. I
hope that we can inspire families like ours to pursue their goals and unlock
meaningful opportunities with the help of a trusted partner, such as Manulife,”
said Curtis.
“I’m
excited to collaborate with Manulife as their brand ambassador to encourage
more Filipinos to lead healthier lifestyles, helping them set their sights on
better days – one milestone at a time. And I’m happy to know that there’s a
Manulife plan for all of life’s milestones, from protecting your family’s
health and funding your child’s education, to preparing for your golden years,”
Heussaff added.
Recently, Erwan was a featured speaker at a
press conference launching the firm’s newest study “In Wellness and In Health: Navigating the Landscape of
Health, Well-being, and Financial Preparedness in the Philippines,”
alongside Manulife Philippines President and Chief Executive Officer Rahul
Hora.
The local arm of international financial
services provider Manulife, Manulife Philippines is one of the leading and most
trusted life insurance companies in the country. Manulife Philippines is
committed to offering Filipino customers best-in-class and innovative financial
solutions tailor-fit to address their personal needs and goals.
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