Prudence Foundation’s Cha-Ching Reaches 2 Million Students Globally, Including 1 Million Filipino Learners

Prudence Foundation’s award-winning financial literacy programme, Cha-Ching, has reached a remarkable milestone of empowering over two million children worldwide, including one million Filipino students—with essential money management skills. Celebrating this achievement comes as the Philippines observes National Children’s Month, underscoring the important role of financial education in preparing the youth for a secure financial future.

Cha-Ching is a financial education programme designed for children aged seven to twelve. It was created by Prudence Foundation, the community investment arm in Asia and Africa of Prudential plc, Pru Life UK’s parent company.

Since its launch in 2011, Cha-Ching has empowered children across 16 countries. It introduces kids to key financial concepts of Earn, Save, Spend, and Donate, through engaging animated videos, interactive games, and activities. The programme also features Cha-Ching Money Adventures, an interactive online game that enhances students' financial literacy through play.

In the Philippines, Cha-Ching has taught basic money management skills to one million learners through Prudence Foundation and Pru Life UK’s partnership with Junior Achievement Asia Pacific and Junior Achievement of the Philippines and in collaboration with the Department of Education. This milestone highlights the programme’s growing impact in the country and its commitment to fostering financial literacy among Filipino youth.

“Teaching children about money from a young age sets them on the path to making informed, confident financial decisions,” said Nicole Ngeow, Executive Director, Prudence Foundation. “This milestone is a testament to our commitment to empowering young learners and helping build a financially resilient future for communities around the world.”
 

Students from De La Salle Zobel with Cha-Ching's money-smart band member, Zul, in a recent learning session!

 

The programme’s success has been recognised globally, with prestigious awards such as the Silver Asia-Pacific Stevie Award in 2021 and 2024, and the Money Awareness and Inclusion Awards in 2022.

Check out Prudence Foundation video series showcasing Cha-Ching’s global impact, its journey with beneficiaries and hopes for continued success.

“The Cha-Ching programme is part of our goal of building an inclusive, resilient, and sustainable financial future for many Filipino families. By teaching children how to manage money wisely, we are investing in the future of our communities.” Atty. Paul Mandal, Pru Life UK’s SVP and Chief Legal, Government Relations and Sustainability Officer added.

Prudence Foundation and Pru Life UK invites parents, educators, and communities to explore Cha-Ching’s free resources at www.cha-ching.com to empower more children with the financial skills they need.