From Isolation to Inclusion: Beiersdorf Philippines, Watsons, and Plan International Commit to Drive an Empowered Future for Young Women

Girls hold the power to shape a brighter, more inclusive future—but far too many are held back by enduring biases and barriers that silence their voices, leave them isolated, and restrict their ability to realize their full potential. As the world celebrates the international Day of the Girl (IDG), there is a rousing call to action to create a world where girls are supported, included, and empowered to dream beyond limits.

[L-R] Ma Zyra Tinio; Group Category Manager, Trading Beauty, Twyla David; Plan International Portfolio Manager for Gender Equality Inclusion and Child Youth Engagement, Josefina Arriola; Director, People Innovation Projects, Jacques Voltaire Baisa; Beiersdorf Sales Director, Sharon Decapia; Controller, Marketing Communications, PR and Sustainability, Ana Marie Locsin; Plan International Executive Director, Nimisha Jain; Beiersdorf Country Manager, Cathy Seco; Plan International Program Director, Josefa Manese; Beiersdorf Head of Route to Market.

Heeding this call, Beiersdorf Philippines, Watsons, and Plan International Pilipinas reaffirmed their partnership to intensify initiatives toward the upliftment of girls in the country.
Working side by side for two years now, the tripartite collaboration unites the members’ respective focus into a joint agenda charged to accelerate social change for young women. From last year’s programs and discussions about girl’s rights, gender equality, equitable and quality health services and economic resilience, the partnership expands their programs to include pressing concerns on understanding the disempowering impact of social isolation among girls, promoting mental health and wellbeing, as well as creating pathways for career development.

As a brand that cares beyond skin, NIVEA of Beiersdorf, advocates for an inclusive society and aims to foster social cohesion through its global social mission, NIVEA CONNECT. Addressing the rise of social isolation among young women is critical because loneliness and lack of social connection increase their vulnerability to social injustices and hinder their overall development.
 
Beauty retailer Watsons, on the other hand, aims to inspire holistic wellbeing, positivity and acts of care and kindness towards people, communities, and the planet. Part of its Sustainability goals under the People Pillar are their efforts to provide scholarships and career opportunities for the youth.