L’Oréal
Professional Products Division, a global leader in beauty, has appointed
Etaily, a Digital-Native Retail Platform enabling consumer brands in Asia, as
its exclusive e-distributor in the Philippines.** L’Oréal Professionnel and
Kerastase are currently distributed globally across North and South America,
Asia, Europe, Africa, and Oceania. Through this partnership, the beauty brand
will leverage Etaily’s full suite of e-commerce and fulfillment solutions to
accelerate its growth in the Philippine market. The brand will utilize Etaily’s
comprehensive solutions for seamless e-commerce management, efficient inventory
and logistics control, AI-powered customer engagement, and strategic account
management.
Brian
Duruin, General Manager of L’Oreal PPD said, “Etaily has been a game changer
for us in strengthening our retailer partnerships and accelerating our brand
growth across platforms. Their strategic acumen and operational savvy have been
instrumental to the success of launches and campaigns this year. Their
dedicated and high-performing team has been fantastic partners in enabling us
to win in premium hair care.”
Alexander
Friedhoff, CEO of Etaily, added, “We are thrilled to announce our partnership
with L'Oréal Professionnel and Kérastase. Our next-generation consumer products
platform will enable them to leverage our technology, industry expertise, and
strategic collaborations to amplify their presence in leading e-commerce
marketplaces. The Philippines represents an unprecedented opportunity for
L’Oréal PPD to tap into a growing domestic demand for quality hair care
products, and together, we will continue to open up new avenues for their
brands to grow.
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