In celebration of Breast Cancer Awareness Month, SM
Supermalls, through its corporate social responsibility arm SM Cares, recently
held a one-of-a-kind ballet show in partnership with the Philippine Ballet Theatre.
The event showcased powerful stories of breast cancer survival and advocacy
through dance. It took place on September 29 at the SMX Aura Convention Center
in Taguig City.
Over 500 breast cancer
warriors, families, and friends were in attendance to show support to the brave
and resilient Beautiful Girls.
"Beautiful Girl:
Echoes of Strength" is an expressive ballet by the Philippine Ballet
Theater that explores the journey of breast cancer patients from a deeply
artistic and compassionate perspective, emphasizing that every woman, regardless
of her battle, is a "Beautiful Girl" deserving of admiration and
support.
“We held this event to shed the spotlight on the stories of
those who survived breast cancer and those who are fighting it, as a way to
express our solidarity with them, and to inspire others to adopt a more
proactive approach to breast cancer, not only for themselves but also for their
loved ones,” said SM Cares Program Director for Women, Atty. Pearl Joan Jayagan
Turley.
The ballet show also
served as an avenue for SM CARES to raise 800 thousand pesos for the benefit of Philippine Foundation for Breast Care, Inc. (KASUSO).
Partner organizations: Bingo Plus Foundation, Global Peace Foundation
Philippines, Club Balai Isabel Hotel, Philippine Ballet Theatre, Bosom Buddies and
Pink Parlour generously contributed to the success of thel event and donation.
Programs like the
"Beautiful Girl: Echoes of Strength and Hope" are some of the ways in
which SM Cares promotes good health and
well-being for women as part of its Program on Women and Breastfeeding Mothers.
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