The Motorcycle Development Program Participants Association, Inc. (MDPPA), an association of the biggest
motorcycle manufacturers in the country,
recently mounted a one-
of-a-kind event for members of the media, where they shared significant
announcements about the organization as well as insights
related to the Philippine motorcycle industry.
The first half of the event started
with a group ride, from Pasig City to Wyndell's Cafe in Tanay, Rizal – a
ride that exhibits a safe road, practiced with road courtesy
and discipline. A media conference followed with MDPPA
board members and key officers.
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| From left to right - Marketing Chairman: Toni Acuesta, Auditor: Norminio Mojica, VP: Erwin Estrada, President: Alex Cumpas, Road Safety Committee Chair: Michael Lopez, Treasurer: Gilbert Bilagantol |
Among the
highlights of the media conference
was the launch of the "Tropang MAALAM" Campaign, an initiative in line with MDPPA's road safety
advocacy that aims to promote motorcycle rider
rights and safety through education, awareness, and engagement with stakeholders in the country's
motorcycle industry.
"Tropang MAALAM" is short for "Tropang Modelo, Alerto, Aktibo,
Ligtas, Aalalay, at Matalino (role
model, alert, active, safe, willing to help, and smart). Through
the campaign, MDPPA's
ultimate goal is to make roads safer while safeguarding lives by empowering every rider to be more MAALAM.
Aside from the launch of the
campaign, the five MDPPA
member companies also shared
their combined sales FORECASTS, showcasing their positive outlook
in the Philippine Motorcycle Industry
that promises continuous growth underscoring the market's growth potential.
Based on industry data, MDPPA is projecting a healthy growth rate of over 4% for the entire year, with total sales expected to exceed 500,000 motorcycle units from September to December, thus the projection of 1.6 million ++ total units of motorcycles sold amongst its members. The
number if fulfilled will be the highest in five (5) years since
the 2020 Pandemic.
This surge in demand is driven by the growing popularity
of motorcycles as a convenient and affordable mode of transportation.
As of August 2024, the MDPPA has recorded a year-to-date growth of 3.8% compared to the same period
last year. This growth is primarily attributed to the strong performance of the
automatic motorcycle segment, which currently holds a market share of 64%.
Business motorcycles account for 17% of the market, followed by mopeds
at 16.3% and big bikes,
street bikes, and other categories at 2.7%.
“We are very optimistic about the future
of the Philippine motorcycle industry,” said Alex Cumpas,
President of MDPPA. “The continued growth in sales demonstrates the
increasing preference for motorcycles as a reliable and efficient
transportation solution. MDPPA remains committed to supporting the development
of the industry and promoting safe and responsible motorcycle riding.”
MDPPA is confident that the positive momentum will continue throughout the year, driven by various factors like ongoing
government initiatives to improve road infrastructure and safety.
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