Ginebra San Miguel marks another milestone as it celebrates its 190th
anniversary as maker of the world's
best-selling gin. Along with this celebration, GSM has named Asia's Limitless Star Julie Anne San Jose as the
2025 and 34th Ginebra San Miguel Calendar Girl in a launch attended by media
and other guests at the Diamond Hotel in Manila.
"Her dedication to her craft and resilience in the industry mirrors Ginebra San Miguel's 190-year legacy of excellence, making her the perfect choice for our next Calendar Girl," says GSMI Marketing Manager Ron Molina.
Dubbed as "Obra Maestra", the GSM 2025 calendars feature the multi-awarded singer as she brings to life six visual compositions, creating a stunning collection of timeless masterpieces. Popularly known as singer, songwriter, actress, host, instrumentalist, and
television personality, Julie Anne carries the title 'Asia's Limitless Star' for her
limitless range of talents. Just as Ginebra San Miguel has weathered changing
times and remained relevant to consumers, Julie Anne has continuously
reinvented herself for her fans since 2005 by staying true to her artistic
vision while thriving in a competitive industry with her passion and
"never-say-die" spirit.
"For 190
years, Ginebra San Miguel has crafted masterpieces in every bottle, offering
only the finest in distilled spirits. Our next calendar continues to uphold
GSMI's heritage of excellence with a tribute to classic art, reflecting the
same dedication to quality craftsmanship that has made our gin popular and
loved by many since 1834," Mr. Molina added.
Julie Anne in Obra
Maestra
Over the past years, Ginebra San Miguel
has always been known for its iconic label by National Artist Fernando
Amorsolo. In this first layout, she embodies the courage and determination of a
fearless Filipina ready to face any challenge.
Inspired by this
timeless masterpiece, Julie Anne is portrayed as a muse and goddess, showcasing
her artistry and elegance in five other classic artworks.
Dressed in white,
the second layout depicts Julie Anne as "Galatea," Pygmalion's
sculpture of his ideal woman brought to life by Aphrodite. This symbolizes
creativity and passion in art, much like how GSM Blue Flavors can be creatively
mixed and matched to create a unique and personalized drink.
The third layout
features the Grape Escape cocktail mix, "Paris Opera Terpsichore,"
showcasing Julie Anne as the muse of lyric, poetry, and dance. Julie Anne is
truly elegant in this layout, just like how premium and sophisticated Primera
Light Brandy is.
In the fourth
layout, Julie Anne is portrayed as "Diana," the huntress, symbolizing
independence and strength. Showcasing Kula Orange Fizz cocktail mix, Julie Anne
is sure to ignite a bold new strength to Vino Kulafu drinkers. Julie Anne felt
a particular connection to this layout among all the layouts. "Aside from
having an earthy set-up because I'm a nature lover, the bow and arrow in this
layout resonate with me as an artist.
It symbolizes my
constant pursuit of improvement, my quest to explore new horizons and the world
further."
In the fifth and
sixth layouts, Julie Anne embodies the timeless beauty of "The Birth of
Venus" and "La Grande Odalisque." Symbolizing beauty, grace, and
quality, these iconic paintings invite consumers to savor the refined taste of
GSM Premium Gin and Antonov Vodka, respectively.
As in previous
years, the 2025 Ginebra San Miguel calendar features a QR code that consumers
can scan using their smartphones to watch and learn more about Julie Anne's
signature cocktail mixes using Ginebra San Miguel products.
The new face of
Ginebra San Miguel is also a certified gin enthusiast, with gin & tonic as
her go-to cocktail. Julie Anne's connection with Ginebra San Miguel is also
deeply rooted in her personal history. "Growing up, I always saw my lolo
drink Ginebra San Miguel.
Ginebra has always
been part of our lives for every gathering, whether Christmas, birthday
parties, or just a simple celebration."
As the new muse of
Ginebra San Miguel, Julie Anne aims to inspire women and fans alike with her
'ganado' and 'never-say-die' attitude. Her journey demonstrates that success is
built on hard work, passion, and resilience. She is truly a limitless icon who
motivates others to pursue their dreams, embrace their individuality, and unlock
their creative potential.
The Ginebra
Calendar Tradition
The Ginebra San
Miguel Calendar Girl is a long-held tradition in GSMI and an important part of
the brand's history. Since its inception in 1988, beauty queens, TV, and movie
actresses, and models who have made their mark in their respective fields have
graced the Ginebra San Miguel calendar. Among them were Marian Rivera (2009 and
2014), Anne Curtis (2011), Solenn Heusaff (2012), Miss Universe 2015 Pia
Wurtzbach (2019), Sanya Lopez (2020), Christelle Abello (2021), Chie Filomeno
(2022), Yassi Pressman (2023), and Heaven Peralejo (2024).
GSMI is the
producer of the world's largest-selling gin, Ginebra San Miguel. GSMI's other
quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue
Margarita, GSM Blue Gin Pomelo, GSM Blue Lychee Martini, Gin & Tea, Ginebra
San Miguel Premium Gin, 1834 Premium Distilled Gin, Archangel Reserve Premium
Dry Gin, Antonov Vodka, Freedom Island Light Rum, Primera Light Brandy, and the
Philippines' no. 1 Chinese wine Vino Kulafu.
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