GRAMMY®
nominated, genre-blending artist Halsey has released her latest single,
“Ego”. Alongside the new single, Halsey also
premiered the 90’s-inspired video for the song, which she directed and plays both lead roles.
Halsey unveiled
the artwork and trailer for her forthcoming 5th studio album, The Great Impersonator, which will be released on October 25th.
The Great Impersonator, described as a “confessional concept album” is an
exploration of time and fate, and what type of artist Halsey would be if she
existed in different decades. As an extension
of the concept, for the album artwork reveal, Halsey shared clues to fans to
discover time capsule boxes hidden around the world. The first cover was
located in London, with four additional decade themed covers found in New York,
Toronto, Los Angeles, and Sydney. The additional covers are available for
pre-order as vinyl variants. Additionally, her
cover of PAPER MAGAZINE, in celebration of the publication’s 40th
anniversary was released last week. “Ego” follows the
releases of “Lonely is the Muse”, “Lucky” and "The End". Halsey is
set to perform “Ego” at the MTV Video Music Awards on September 11th at 8 p.m.
ET/PT from New York’s UBS Arena. Halsey has
amassed more than 50 billion global streams, over 75 million RIAA-Certified
adjusted singles, with all 4 of her previous albums RIAA-Certified. She is one
of the only artists ever to have four different songs hit 1 Billion streams on
Spotify, as well as have 2 RIAA-Certified-Diamond records.
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