Manulife Philippines proudly presents “Manulife Stories,”
a video series that celebrates the achievements of realized dreams and the
challenges overcome to reach them. This campaign reinforces Manulife’s new
brand strategy and global tagline, “Where will better take you.”
In this three-episode series, Manulife
customers Peach Abella, Mark David, KL Fernando, Marielle Malaga, Yvonne Reyes,
and Manulife brand ambassador and policyholder Anne Curtis share their personal
stories of resilience and how investing in themselves paid off over time.
“At the core of every insurance policy is a
very human story. No matter the situation, we want our customers to feel
supported and know we are looking after their dreams and those of their
families,” said Sonali Verma, Chief
Marketing Officer, Manulife Philippines.
“It is heartwarming to hear our customers
talk about how the Manulife team gave them the support and encouragement when
they needed it most. Through ‘Manulife Stories,’ we hope to inspire more
Filipinos to take proactive steps toward their financial security, knowing that
Manulife will be their trusted partner in securing a better future.”
The
joys and tears of motherhood
When KL purchased her first Manulife
policy, she never imagined its living benefits would play a crucial role in
helping her and her husband start a family.
"My husband and I have been married
for 14 years. We always wanted to have a baby. We tried everything and in vitro
fertilization (IVF) was our last hope. I asked my financial advisor if I could
withdraw from my policy to help pay for the procedure. She said yes and helped
me with the whole process. A few months after, we had our son, Pedro,” KL
shared.
Like KL, Anne Curtis credits her early
financial planning for helping her better manage her pregnancy with her
daughter Dahlia during the pandemic.
“Everyone was in lockdown, it was a scary
feeling. Lalo na I wasn’t working na so
may fear of, “paano ‘to?” Of course, I had my husband to help me through it and I
had that security also of the insurance that I had in case anything would
happen to me. That’s why sobra akong saya
(I’m so happy) that at an early age, I decided to prepare. I feel that Manulife
has helped me feel assured. From being a single person who loved to travel, now
I’m prepared for my own family,” Anne said.
Legacies
that save a child’s future
Losing a loved one is destabilizing and it
comes with financial and emotional challenges that some families may not be
fully prepared to handle. Two families share how their lives were made more
secure in the long term with a proactive insurance plan.
Yvonne lost her husband when she was 30,
leaving her a grieving single parent to a young daughter. Thanks to her
Manulife insurance plan, Yvonne was able to put her daughter through nursing
school. “That was when I realized, maybe there was a reason I had to get and
keep that plan. Now, as a single parent, I can use the benefit payouts for my
daughter’s tuition,” Yvonne shared.
Similarly, Marielle thought she would have
to put her dreams of becoming a healthcare professional on hold to financially
support her family, spending a month looking after her hospitalized mother.
But, in Marielle’s words, she “luckily didn’t have to make that choice” after
all. “The money from three combined (Manulife) policies was enough to help pay
for her (stay in the) ICU, for the medical expenses, and allowed me to continue
(studying) medicine,” Marielle said.
Providing
for unique needs
Securing insurance for those with
pre-existing conditions, can be challenging. Peach, who is HIV-positive, and
Mark, who cares for his son with autism, intellectual development delay, and
attention deficit hyperactivity disorder (ADHD), found hope with Manulife.
“We weren’t able to find that security. Alam kong, hindi kaya [ng anak ko] na siya lang
(I know that my son can’t do it on his own),” Mark shared. “He’s already
disadvantaged. We want to give him every opportunity, everything that we can
give him,” he added.
Filled with determination to financially
secure themselves and their loved ones, both Mark and Peach found Manulife
financial advisors who collaboratively worked with them to find the right
insurance plan and became a good friend to them.
“Siya
po yung tumulong, at siya ang rason, kung bakit ako may insurance policy. Hindi
ko pababayaan. Sobrang thankful ko na
secured na ako ngayon,” Peach
said.
(“She helped me find the right insurance
policy. She’s the reason I have one. I won’t let this go to waste, and I’m so
thankful to be secured now.”)
“Manulife Stories” is now available on
Manulife Philippines’ YouTube channel, showcasing these inspiring
journeys of courage and hope.
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