There's no denying that when it comes to amusement park snacks, there's only one name we have in mind - TATERS! Would you believe that the brand has been here for 30 amazing years now and still continues to pursue product and service excellence by keeping abreast of the rapidly evolving demands of its highly dynamic market?
What began as a simple stand offering snacks to moviegoers of all ages has been a staple movie time snack making it one of the Philippines’ best-known names in the food and beverage sector.
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| Taters Enterprises Inc.'s CEO Ms. Ana Maria Tanchanco and COO Mr. Joseph Brian Tanchanco
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From just
popcorn and chips, Taters now caters to the diverse tastes of the Filipino
public. While light snacks to munch on remain its primary stock in trade, the
company has diversified its offerings to include heartier fare: practically
everything from hotdogs garnished to one’s liking, to crispy chicken or fish,
and to sandwiches to enjoy alone or with a buddy.
The brand’s
evolution from a niche cinema snack provider to a versatile and widely
accessible purveyor of great food is the secret to its ongoing success - and
the rewards are totally TRENTA-stic.
Changing With the Times
When the world
found its bustling activities put to a grinding halt by the onslaught of
COVID-19 in 2020, businesses throughout the globe needed to adapt in order to
remain afloat and relevant.
Taters did so
with great aplomb, considering and applying innovative thinking and
diversification to ride out the pandemic and come through shining. As a result
of this, the brand embraced numerous formats in order to cater to the suddenly
evolving needs of its customer base.
Given the
challenges faced by the cinema industry during the pandemic, Taters remained a
staple for movie lovers. With safety protocols in place, the brand continued to
offer its classic snacks, ensuring that the magic of the movies was accompanied
by the familiar crunch and flavor of their favorite treats.
For those who
used to attend sporting or leisure events onsite, options were also considered.
As more people sought out entertainment in safe, controlled environments,
Taters expanded its presence in game parks and sports centers. These venues
became hotspots for those looking to combine physical activity with tasty
snacks, and Taters showed up to meet that demand.
The pandemic was
also the boom-time for the streaming media sector as people found ways to stay
entertained even as they sheltered in place. To meet the snacking needs of this
emergent market, Taters made its products available through community outlets
and delivery services, enabling patrons to enjoy their favorite snacks even in
the comfort of their homes.
When pandemic
restrictions relaxed, Taters gained ground with regard to those patronizing
amusement centers and malls. Having kiosks or stalls in these venues gave the
public a way to grab and enjoy their favorites from light crunchies to more
substantial fare.
Likewise, having
a presence in these places enabled Taters to bring their signature snacks to
commuters who can now enjoy everything from popcorn to sandwiches even on the
go.
“Adapting to the
evolving needs of the market keeps us on our toes,” company CEO Ana Maria
Tanchanco says of how the brand has changed since 2020. “By looking into what
customers want, we can calibrate our offerings, do the necessary research and
development, and consider innovative additions to satisfy the public.”
Teaming Up With the Best
This drive
towards innovation in product offerings would not, of course, be successful if
Taters didn’t join forces with some of the biggest names in the country’s
retail scene.
On its 30th
year, Taters marks the beginning of an exciting new era in its history as it
collaborated with SM Gamepark, the SM Group’s own amusement facilities arm.
“Tying up with
SM Gamepark gives us the opportunity to expand our reach to mall-goers who are
out for a good time,” says Taters COO Joseph Brian Tanchanco. “Whether they’re
throwing a party, having a night out with friends, or need snacks to add to the
fun while they’re at play, our extensive menu is bound to have something to
satisfy their cravings.”
Through this
collaboration, Taters and SM Gamepark will offer exclusive promotions, and a
host of events that promise to make the TRENTA-stic celebration truly
unforgettable.
Note that this
partnership is exclusive to the following SM Gamepark branches: Taters SM Mall
of Asia Gamepark; Taters SM Megamall Bowling; Taters SM North EDSA Bowling;
Taters SM Fairview Bowling; Taters SM Southmall Gamepark; Taters SM Sta. Rosa
Gamepark; Taters SM Cebu Bowling; Taters SM Seaside Bowling; Taters SM Lanang
Bowling; and Taters SM CDO Bowling.
Get Your Game On!
In celebration
of its 30th anniversary, Taters encourages loyal customers to join the Trentastic Game On Sport + Snack Tournament
which pays homage to the brand’s long-standing commitment to excellence.
Drawing
inspiration from the Olympics, Trentastic Game On is designed to highlight the
best in competitive gaming, whether in basketball, billiards, and table tennis
among others.
The tournament
goes beyond mere competition. Indeed, it celebrates the spirit of perseverance,
skill, and the relentless pursuit of being the best: the values that Taters
upheld for three decades.
Be a TRENTA-stic Champ!
Taters is also
spotlighting individual achievements with the Trentastic Champs promo.
This exciting
initiative allows participants to showcase their skills in specific games and
be rewarded with delicious prizes.
Activities
include:
The Bow Blitz
Champ: In this archery-themed challenge, players who score 30 points inside the
yellow ring in a single game will receive a FREE Minor Superpop. This promo is
all about precision and rewarding those who hit their mark; and The Turkey
Striker Champ: For bowling enthusiasts, this challenge offers a FREE Classic
Churkey Hotdog to any player who strikes a Turkey (three consecutive strikes).
It’s a tasty way to celebrate consistency and skill.
Both challenges
put an emphasis on the spirit of competition and excellence that has driven the
brand to success and recognition.
A Bundle of Good Cheer
Central to
Taters' enduring success is its unwavering commitment to quality and
innovation, which is presented in the new Trentastic Bundles.
These
specially-curated sport+snack packages were created to enjoy with a
variety of leisure activities.
Offered at a
discount, these sport+snack combos are the right stuff to enjoy during bowling
nights, karaoke sessions, darts games, or simply enjoying a day at an amusement
park or gaming arcade.
Through these
value-packed bundles, Taters not only enhances the overall experience for its
customers but also reinforces its reputation as a brand that consistently
delivers excellence in both product and service.
With all these -
and more - one can be sure that TRENTA-stic Taters has won the hearts of the
Filipino public, and will continue to do so for years to come.
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