When was the last time you visited your local
playground? Ever since we gained access to digital entertainment and education,
there has been less active play among kids and families. Even if they tried,
many public areas dedicated to play are poorly maintained. So, if outside is
unsafe, and there is an abundance of entertainment at their fingertips, it’s no
wonder families prefer their children to stay indoors.
As playgrounds lose children, we lose a bit of
our culture. Some of our favorite Filipino games were invented in streets and
local parks. As less and less kids play outside to teach games like Luksong
Tinik, Palo Sebo, or Tumbang Preso, we could eventually lose some classic Pinoy
games altogether.
Pocky, the snack brand dedicated to sharing
happiness, is bringing back play to our local playgrounds. The brand wants to
encourage kids to “snap out of their digital worlds” and experience the
happiness associated with slides, swings, and rich Pinoy activities such as
Luksong Tinik and Arnis.
In an effort to do that, they cleaned and
redesigned a public park to become a safe and fun play area for families
nearby.
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| Playground in Del Pan before renovations (left) compared to after renovations (right) |
The play area in Delpan St., San Nicolas, Metro Manila, like many parks and playgrounds in the Philippines, was unkempt and
unsafe for kids to play in. So in cooperation with the barangay LGU, the brand
unveiled its first “Snap Out and Play” playground. The playground was
redesigned around a “Pocky” theme, with equipment reflecting the iconic Pocky
box and its range of colorful flavors.
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| Redesigned Pocky-themed playground bordered by fence poles painted to look like the iconic snack. |
Classic Pinoy games and activities are now
available for kids to pick up and learn with a delicious Pocky twist. The kids
of Delpan, Manila can now carry on the tradition of fun games like Pick-up
Sticks, Tumbang Preso, Palo Sebo, Arnis, and Luksong Tinik.
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| Wall repainted to showcase classic Pinoy games “Pukpok Palayok” and “Tiyakad” |
The brand hopes to inspire other communities
to use and take care of their play areas like the playground in Delpan.
Are you excited to Snap Out and Play? Head
over to Delpan St.,
San Nicolas, Metro Manila, where the playground is open to
be enjoyed by kids and families of all kinds.
For more information, FOLLOW @glico_ph on
Instagram.
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