Leading
life insurer Pru Life UK continues to champion its customers with its latest campaign,
'Our Reason is You’. It featuresheartwarming real-life
client stories, underscoring the company’s dedication to putting its customers
at the core of its business.
By
understanding its customers’ evolving needs, Pru Life UK delivers its promise
through life’s most challenging moments. A
testimony of promises fulfilled The first story
was about a mom who was diagnosed with cancer. She had purchased a policy from
Pru Life UK when she was younger, which helped her cover her medical expenses
and focus on her recovery and family.
Another story
was about a dad who, through his Pru Life UK financial advisor, understood the importance
of insurance, and had chosen the right protection plan to best cater to his daughter’s
needs and wants. Lastly, an
expectant mom appreciated her policy because she thoroughly understood its
terms with the help of her financial advisor, enabling her to better prepare
for her family’s future. These customer
experiences inspire and motivate the company to fulfill its purpose of being lifelong
partners and protectors of Filipino families. As a
testament to this commitment, over 8,000 claims were approved and Php 1.9
billion claims and insurance benefits for maturity policies were disbursed by
Pru Life UK last year, based on the 2023 Selected Financial Statistics report
to Insurance Commission1. Pru Life UK
fosters a customer-centric culture among its employees through its Customer Day
Series, focusing on initiatives that enable them to engage and immerse
themselves in client activities. By constantly
listening to and understanding Filipinos’ changing needs, the company is able to
provide relevant and inclusive financial solutions, such as the recently
launched PRULifetime Income2. A limited-pay, whole-life
participating insurance plan payable in 5 or 10 years, PRULifetime Income offers
customers lifetime protection equal to 200% of the sum assured and guaranteed
5% annual payout for life. “In Pru
Life UK, our reason is our customers. We leverage technology, expand our product
offering, and empower our 38,000 agents to deepen our relationship with our customers.
By providing exceptional experience, they can rely on us as their number one
trusted partner and protector,” Pru Life UK Chief Customer & Marketing
Officer Allan Tumbaga shares. Pru Life UK
dominates the Philippine life insurance industry, securing the highest New
Business Annual Premium Equivalent (NBAPE) of Php 2.36 billion and
a total renewal premium income from variable life insurance products amounting
to over Php 11.1 billionas of 31 March 2024, reinforcing its market
leadership and dedication to Filipinos’ financial empowerment. For more
information on ‘Our Reason is You’ campaign, please watch the video on Pru Life UK’s official Youtube account.
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