OPPO today issued a last call for entries to
the OPPO imagine IF Photography Awards 2024. Since the competition was launched
on January 17, over one million submissions have been received from 73
countries and regions, each showcasing a vibrant tapestry of cultures and
traditions from around the world. As the global submission deadline approaches
on July 28, OPPO is calling on photography enthusiasts to seize the final
opportunity to capture spectacular moments through the lens of their cameras
and collectively demonstrate the power of mobile imaging.
imagine
IF Campaigns Gather Inspiring Work from around the World
Since inaugurating the competition at the
start of the year, OPPO has initiated a series of themed activities aimed at
encouraging its global user base to use the power of images to expand their
imaginative boundaries. From May to July, coinciding with Mother's Day and the
beginning of the summer season, the 'Road to Paris' campaign invited users to
portray the grace of mothers and capture the excitement of sport through the
photographic lens for the chance to win a spot at Paris Photo 2024. The 'In
Sync with the World' campaign meanwhile sought images that portrayed
exploration around the world. Across both campaigns, the wide breadth of entries
received showcased strong and emotive works that help to foster exchange and
understanding between different cultures.
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| Photo 1 Shot by Isthisreal; Photo 2 Shot by Andrewoptics; Photo 3 Shot by Shisan and Petrichor |
Celebrating
Culture in All Its Diversity
Many of the entries submitted so far this year
have seen participants from around the world showcase the unique landscapes and
traditions of their home countries through stunning photographs. From the
lively coastal life of Rio de Janeiro to the profound natural wonders of the
Amazon rainforest, each image offers a portal into a new world for audiences to
step into.
Alongside the main OPPO imagine IF Photography
Awards, OPPO has also collaborated with Discovery Channel to showcase the
diversity and allure of world cultures through the 'Culture in a Shot' program.
Kicking-off in June in northern Thailand, the program has so far seen OPPO
capture traditional crafts and musical instruments in a series of captivating
images that bring the region's rich and colorful cultural heritage to global
audiences while advocating for deeper cross-cultural exchange.
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| Shot by Jerome Teo |
Share
Your Imagination for the Chance to Win Incredible Prizes
Entries for the OPPO imagine IF Photography
Awards 2024 remain open until 24:00 (UTC+8) on July 28. Submission to this
year's competition will be judged by a prestigious global judging panel that
includes the likes of contemporary photography icon Steve McCurry, together
with National Geographic Photographer Michael Yamashita, Hasselblad Master Tina
Signesdottir Hult, Magnum Photos member Alec Soth, and OPPO Senior Vice
President and Chief Product Officer Pete Lau. A series of exciting awards are
on offer to all participants, including individual prizes of up to USD24,000
and the chance to have their work exhibited at Paris Photo 2024.
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| Schedule and Prizes of OPPO imagine IF Photography Awards 2024 |
More than just a photography competition, the
OPPO imagine IF Photography Awards is a platform for cultural exchange and
creative inspiration. All photography enthusiasts are invited to take part and
share moving moments that ignite inspiration and imagination through the global
platform. To learn more about the OPPO imagine IF Photography Awards and to
submit an entry, please visit the official website at https://imagine-if.oppo.com/en/.
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