Watch SB19 and Apl.de.Ap Host Epic House Party on “Ready” Music Video
SB19 and Apl.de.Ap are throwing a
massive house party on the music
video of “Ready,” the
dance-pop track released under Sony Music Entertainment.
Working with Ben Mor
American filmmaker Ben Mor, who has directed visuals for some of the biggest global pop icons in recent memory, including Katy Perry, Britney Spears, John Legend, NAS, and the Black Eyed Peas, helmed the MV. A good friend and frequent collaborator of Apl.de.Ap, Mor has always been fascinated by the design language of this country and has showcased it in many videos.
Despite some logistical challenges, the 2 Proud act expressed satisfaction with the final outcome. The Filipino-American rapper also revealed that he wanted to showcase a visually cool part of the Philippines that was different from what people usually see on postcards and in films.
“I believe the house has a real aesthetic and character. But I let the professionals take it from there.”
A fun shoot
SB19’s Pablo admitted that the creative process for the MV was different from anything they’ve done as a group. This time around, they’ve worked with a more Westernized approach, not completely relying on a storyboard.
“Apl.de.Ap was fun to work with and very chill,” he said. “His energy was infectious! Even the dancers and the talents gave their all. There’s never a dull moment in the shoot.”
Justin also raved about the experience of collaborating with Apl.de.Ap’s team. While they’re used to embracing story-driven concepts for an MV, the youngest member of the group shared in a statement that it felt great having fun on the shoot, as if it didn’t feel like work at all.
“Somehow it offered a refreshing reprieve,” he said.
“Ready” marks a monumental collaboration between P-Pop kings SB19 and international hip-hop superstar Apl.de.Ap. A shiny club number that captures the sound of summer effortlessly regardless of the season, the collaborative song was penned by the Black Eyed Peas resident rapper with Jean-Baptiste, Vince Nantes, and Denzel. SB19’s Pablo and Josue (Radkidz), on the other hand, contributed to the production of the track, adding final touches and subtle sonic elements.
SB19 and Apl.de.Ap’s “Ready” is out now on all digital music platforms worldwide via Sony Music Entertainment.
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