In the Brand Directory 2024 report recently
released by Brand Finance, UnionBank retained its position as part of the Top
10 Most Valuable and Strongest brands in the PHILIPPINES. This is UnionBank’s second consecutive year in
this esteemed list since entering it in 2023.
Brand
Finance, a leading independent brand valuation and strategy consultancy
firm based in London, released the study that gauges Brand Value and Brand
Strength. The report cites that UnionBank’s brand grew in value by 22% from
$557M in 2023 to $679M in 2024.
“The growth in value of the most valuable
Philippine brands echoes the positive sentiments of their nation’s economic
outlook,” stated Brand Finance in their report, “brands in the banking and real
estate sectors benefited from strong post-pandemic economic rebound, improving
financial literacy as well as continued urbanization and gentrification.”
UnionBank is locally and
internationally recognized and awarded as one of the best digitally transformed
banks that has changed the way consumers view and do banking. As early as
2016, UnionBank bet on the digital future of banking, even before it was
fashionable, and has not looked back since. The underlying motivation for
UnionBank’s digital transformation was to provide consumers with a better
banking experience, where customers would actually look forward to transacting
with their bank rather than seeing it as a dreaded chore.
Making it again to this year’s Brand Finance
ranking affirms that investing on the customer and placing them at the core of
product and technological innovations pays off.
“We are delighted to see that our efforts to
provide our customers with advanced, innovative and user-centric banking
services have once again placed us among the Philippines’ best brands. With now serving over 14 million retail
customers, we are motivated more than ever to ensure we never stop looking for
ways to deliver a better banking experience tailored to our customers’
ever-evolving lifestyle in this digital world,” said UnionBank Chief
Marketing Officer, Albert Cuadrante.
For more information, visit the UnionBank
website at www.unionbankph.com,
or follow for updates on Facebook, X (formerly
Twitter), Instagram, or Youtube.
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