Ginebra San Miguel Names Boss Toyo, Atty. Oliver Moeller and Mikee Quintos as Newest Gin-is-In Ambassadors

On its 190th celebration, Ginebra San Miguel Inc. (GSMI), the maker of the world’s largest-selling gin, kicks off the celebration of World Gin Day at Novotel Manila in Araneta City, Cubao, last June 4, through an interesting mix of arts and surprises including new brand ambassadors, and its latest limited-series 1-Liter Premium Dry Gin that embodies its colorful history since 1834.

Attended by Ginebra San Miguel’s industry partners, bloggers, influencers, and gin aficionados, the artistic night was adorned with interesting facts and figures that share the colorful history of the company to what it is now.

I was surprised to know more as to how the brand has evolved over the past years creating a single bottle of gin to a wide array of selections including the latest GSM Blue, GSM Blue Flavors, GSM Premium Gin, 1834 Premium Distilled Gin, and more. From a local brand, Ginebra San Miguel is now a world-renowned label that’s being admired in different parts of the world.

Limited Edition Archangel Reserve 1 Liter Gin
Going back to the festivities, Ginebra San Miguel names Jayson Luzadas aka Boss Toyo rapper and host of the popular Youtube show, Pinoy Pawnstars, the showbiz newcomer and heartthrob lawyer of Cebu, Atty. Oliver Moeller, and GMA Sparkle Talent and content creator, Mikee Quintos as the new ambassadors for the next “Gin-Is-In” campaign.

Carrying the “Gin-is-In” campaign, Ginebra wishes to ignite a greater appreciation of gin’s outstanding qualities such as its being ‘Cool, Clear, and Versatile.’

Gin is Cool
Rapper and content creator Boss Toyo, known for his buy-and-sell business “Pinoy Pawnstar,” boasts a collection of over 400 cool, unique, and valuable memorabilia previously owned by celebrities and personalities. For Boss Toyo, Ginebra San Miguel’s 190-year history as a brand makes it cool. A refreshing shot of gin helps him unwind after a busy day of deal-making. The crispness and botanical notes of gin are the perfect way to cap off his deals. 

Gin is Clear
A new face in the showbiz industry, Cebu-based Atty. Oliver Moeller understands the importance of clear communication in sharing his legal, fitness, and sports advocacies as a public figure. Atty. Oliver appreciates the clear character of gin as a spirit that truly fosters connection and good times, as he enjoys it to drink with friends.

Gin is Versatile
Much like a well-crafted gin, Mikee Quintos brings a range of talents that allow her to excel in the entertainment industry. As an actress, Mikee is game to portray and act out any role. What Mikee loves about gin is the endless possibilities of cocktails out there. No matter the day or mood, there's a perfect gin cocktail that goes with it.

GSMI is thrilled to have three exciting and authentic personalities who perfectly embody the unique characteristics of gin – Boss Toyo is ‘Cool like Gin,’ Atty. Oliver is ‘Clear like Gin,’ and Mikee is ‘Versatile like Gin.’

To further celebrate gin among its customers, Ginebra will host a fun and exciting event this June 8 at Takas Bar in Katipunan Quezon City, Southvibes in Dasmarinas Cavite, Olive Bar in Angeles Pampanga Tambayan sa Pardo in Cebu City and GG Sisig in Davao City. These happenings will feature music and games to make these affairs unforgettable and fun.

For the rest of the Saturdays in June, Gin is in promotions and will give away prizes when patrons order the featured gin drinks. Gin is truly in on World Gin Day and every day.

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