Visa, a global leader in
digital payments, will connect music, art and culture by taking over the Cour
Carrée of the Louvre Museum for a unique show called “Visa Live at the Louvre.”
Post Malone will headline the first-of-its-kind performance, also featuring a
diverse group of superstars from around the globe. This unprecedented performance will take place on
May 28, 2024 at 7:30 PM local time, and will be the first global IRL concert
streamed exclusively on Roblox at 9PM local time/3PM EDT.
“Visa Live at le Louvre is an event of many
firsts. It is Visa’s first major activation leading up to a memorable summer in
Paris, which will also host the Olympic and Paralympic Games. It’s the first
concert of its kind at the Cour Carée, and the first global in-person concert
streamed exclusively on Roblox. Post Malone’s live performance at Musée du
Louvre and virtually in Roblox provides fans with a unique experience of music,
art and technology that is both innovative and entertaining,” said Frank Cooper,
CMO, Visa.
As the curtain rises on an exhilarating
summer in Paris, Visa is delighted to propel the realms of arts, music and
culture forward, embracing inclusivity at every step.
Headliner Post Malone is a 9x RIAA diamond-certified and GRAMMY® Award-nominated
phenomenon who is widely acclaimed for his ability to blend different styles.
Starting in early May, residents of
Metropolitan France will be able to enter an online lottery for tickets, and
the rest of the world will be invited to join in via Roblox. Fans can get the
latest information at visa.com/LiveatleLouvre.
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