The Big Bad Wolf Takes Kicks Off “Big Bad Tour: Mission 1 New Million Readers” at Parqal, Aseana City!
The most anticipated and exciting The Big Bad Wolf Book Sale, the world’s biggest book sale, is finally back in Manila to achieve its mission to raise 1 New
Million Readers! Along with its partner, the campaign that will take the renowned book sale to six cities
in the Philippines, kicks off at Parqal, Aseana City starting today, May 24 to June 2,
2024.
The book sale
offers a collection of over two million budget-friendly books across various
titles, including children’s literature, educational reads, and Filipino
titles. That’s not all! To make the books accessible to a wider audience and to
encourage more Filipinos to cultivate the habit of reading, the book sale promises
exclusive deals and discounts including a special offer for Metrobank credit
cardholders who can also enjoy a 0% 3-month installment for a single-receipt
purchase of at least P3,000.
Swedish furnishing brand IKEA is also returning to the book sale to give readers a cozy treat, plus a chance to win over P50,000 worth of prizes! More details on the exciting promo will come out on Big Bad Wolf Books’ social media pages, so stay tuned!
Big Bad Wolf Books co-founder Andrew Yap, Malaysian Ambassador to the Philippines Dato' Abdul Malik Melvin Castelino, and Big Bad Wolf Books Philippine Managing Partner Carol Chuaying |
Book Shopping Time! |
Guests came
together to celebrate the official launch of the “Big Bad Tour: 1 New Million
Readers” campaign. During the event, Yap and Chuaying ceremoniously turned over
books donated through the Red Readerhood Program to Ambassador of Malaysia to
the Philippines Dato' Abdul Malik Melvin Castelino and Department of Social
Welfare and Development (DSWD) Undersecretary of Legislative Affairs Fatima
Aliah Dimaporo.
The event was also
graced by representatives of Big Bad Wolf Books’ partner organizations,
including Metrobank Credit Card General Usage Head, Emily Koa; 2GO Business
Unit Head for 2GO Forwarding, Francis Anne “Faye” Alonzo Babar; IKEA Marketing
and PR Manager, Patrick Marcelo; IKEA Philippines Country Inspiration and
Communication Manager, Jasmin Cruz; and Aseana City Chief Executive Officer,
Delfin Angelo Wenceslao.
Malaysian
Ambassador to the Philippines Dato' Abdul Malik Melvin Castelino, lauded the
initiative, claiming it will leave a lasting impact on countless lives.
“Education is a cornerstone of progress, and promoting literacy is a vital step
towards a brighter future for the Philippines,” he said.
DSWD Undersecretary
Fatima Aliah Dimaporo echoed these sentiments stating, “In a world where
knowledge is power, initiatives like these serve as a beacon of hope.
Encouraging reading and making books accessible to all is an investment in the
country’s future,” she said. “I am proud to support Big Bad Wolf in their
mission to cultivate a culture of reading in the Philippines.”
Other activities that kids can enjoy at The Big Bad Wolf Book Sale |
As the doors open to an ocean of books, Big Bad Wolf Books invites seasoned and budding readers from far and wide to join the movement and be part of the campaign to reach a million new readers. Experience the Big Bad Wolf Book Sale on the 3rd floor of Parqal, Aseana City from May 24 to June 2, 2024. Doors open at 10:00 AM to 12:00 midnight daily, and admission is free! See you there!
For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram)
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