Befitting of its legacy of excellence,
leading life insurer Pru Life UK was conferred the prestigious Gold Quill Award
for its outstanding local initiatives celebrating Prudential’s 175th
anniversary. Awarded under the Communication Skills - Special and Experiential
Events category, this recognition affirms Pru Life UK’s continuous pursuit of
effective corporate communications strategies that contribute to fulfilling our
mission to be the most trusted partners and protectors of Filipino families.
Prudential plc, Pru Life UK’s parent
company, marked a significant milestone last year by celebrating its 175 years
of service globally, including 100 years in Asia. Pru Life UK, also celebrating
its 27th anniversary, joined the festivities with a year-long campaign
commemorating Prudential’s rich history and heritage. Carrying a unified theme
of “Celebrating Life”, the campaign recognized Prudential’s pivotal role in
safeguarding the future of millions of Families for this generation and
generations to come.
Backed by over 42,000 digitally empowered
agency force, the largest in the industry, Pru Life UK set out comprehensive initiatives providing
Filipino families with customer-centric solutions, helping them become
healthier and wealthier.
“We
are deeply honored by this award, which underscores our unwavering commitment
to empowering our stakeholders through impactful storytelling grounded in our
shared values and rich heritage. Emphasizing trust and relationships as
fundamental to our success, we dedicate this accolade to our clients, partners,
employees and agency force,” shared Sanjay Chakrabarty, President & CEO of
Pru Life UK.
175
years of celebrating life
The company bannered the campaign by
showcasing its commitment and gratitude to the community with PRUBabies, which offered 175,000 free
vouchers of PRUMedCare – Select Infectious Diseases coverage for newborns from
7 days to 11 months old, helping parents protect their newborns against the
cost of getting sick from any of the covered four infectious diseases – Dengue,
Typhoid, Measles and Malaria.
Pru Life UK held the country’s biggest
cycling festival which gathered 5,000 cycling enthusiasts and families with PRURide Philippines. A total of 175
bikes were also donated to the Cebuano communities through JCI Zugbuana.
Celebrating Prudential's legacy, Pru Life
UK hosted a Thanksgiving event in partnership with the British Embassy,
bringing together PRUPremier clients, executives, and financial advisors.
Further paying tribute to Prudential’s
British beginnings, Pru Life UK rewarded a loyal customer and three of her
family members with an all-expense-paid trip to London. Apart from cultural
exploration and culinary discoveries, the participants were treated to a once
in a lifetime opportunity of visiting Prudential’s former headquarters at
Holborn Bars where they were joined by Pru Life UK representatives and the
Prudential team to celebrate its 175th year.
Pru Life UK also utilized the campaign to
reinforce brand leadership, by initiating 175 stories of PRULove. This internal
communications campaign ignited a powerful exchange of PRULove stories,
allowing everyone to take part in the celebration.
These local initiatives were designed to
celebrate Prudential’s rich heritage and express gratitude to Pru Life UK’s
customers, employees, and agency workforce.
The Gold Quill Awards is the premier
program of the International Association of Business Communicators (IABC),
recognizing and fostering excellence in the field of business communication for
more than 40 years now.
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