Mushrooming Opportunities: How TikTok Shop Transformed Casi's Mushroom Chicharon Business
As the digital
landscape continues to reshape the business landscape, small and medium
enterprises (SMEs) are finding new avenues for growth and expansion. Among
these success stories stands Casi's Mushroom Chicharon, a local business
specializing in snacks crafted from organic white oyster mushrooms.
Casi’s Mushroom Chicharon products
With the rise of e-commerce platforms like TikTok Shop, this local enterprise has seized the opportunity to enhance its market reach and visibility, positioning itself for sustainable growth in the digital era.
Thriving in Adversity
Leveraging TikTok for Business Growth
"Selling Casi’s Mushroom Chicharon has become easier because of TikTok Shop. Customers can now see our product. It doesn't require a large capital, and you don't need much technical knowledge to join TikTok Shop," said Casillano.
Casi’s Mushroom Chicharon experienced a significant transformation after partnering with TikTok Shop. Leveraging the platform’s dynamic features, including content creation tools and shoppable content options, the business saw an unprecedented increase in visibility and consumer engagement. Consequently, the growing business boosted its sales by 50-60% through TikTok Shop.
Empowering Filipinos with income opportunities
"TikTok Shop helps small business owners like me through their programs like Buy Local, Shop Local. By providing vouchers and discounts, it further boosts the sales of small business owners and also helps local employees and farmers," Casillano shared.
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Josemartin Casillano, founder of Casi's Mushroom Chicharon |
Reflecting on his business journey, Casillano acknowledges the collaborative efforts with TikTok Shop, citing its alignment with his goals to promote business and support local growers. Together, they contribute to positive change, fostering growth in agriculture and socio-economic empowerment.
Looking ahead, Casillano sees potential in continuing the partnership with TikTok Shop, recognizing its role in fostering growth for Filipino enterprises.
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