HONOR, the eminent global provider of smart
devices, clinched the top spot among leading smartphone brands in the latest
study conducted by the International Data Corporation (IDC). According to
Antonio Wang, Vice President at IDC, HONOR secured a remarkable 17% share in
the charts, with a staggering Year-over-Year (YoY) shipments surge of 123.3% in
Quarter 1, 2024.
"Being part of a prestigious and
competitive global technology company like HONOR, it's truly an honor for us.
We're excited about the challenge ahead and fully committed to bringing
technological breakthroughs and innovation to the Philippines. We aim to achieve
significant milestones in this dynamic market,” said Stephen Cheng, Vice
President of HONOR Philippines.
Moreover, HONOR’s overseas market has
gained significant growth during the past year with a 200% growth rate. By Q1
2024, HONOR has entered more than 100 markets and ranked Top 5 in many markets
including Europe, Middle East, Latin America and Malaysia.
An HONOR Smartphone Produced Every 28.5
Seconds
HONOR consistently dedicates over 10% of
its annual income to Research and Development (R&D), with this commitment
growing each year. In the realm of AI exploration alone, HONOR has invested
upwards of 10 billion CNY.
At present, HONOR boasts world-class
R&D and innovation capabilities, sustained by a team of over 8000 R&D
professionals spread across 7 R&D centers and over 100 innovative
laboratories. The pace of innovation is evident in the company's submission of
over 300 new patent applications monthly.
Notably, HONOR has achieved an impressive
85% automation rate in its intelligent production line. This level of
efficiency enables the manufacturing of a smartphone every 28.5 seconds,
showcasing the brand's commitment to cutting-edge technology and streamlined
production processes.
Emerging Battery Innovations from
Automobile Industry to Smartphones
HONOR has unveiled its innovative approach
to pushing the boundaries of material and structural technology, particularly
evident in the Magic Series.
Breaking new ground, HONOR became the first
brand to integrate emerging battery innovations from the automotive industry
into smartphones, introducing the all-new Second-generation Silicon-carbon
Battery to the HONOR Magic6 Series. With a theoretical capacity of 3579mAh/g
for a pure silicon-based anode, this technology surpasses graphite by a
remarkable tenfold. This development, akin to advancements seen in companies
like Tesla, promises exceptional battery life and consistent performance.
Additionally, the Nano Crystal Shield
featured in the HONOR Magic6 Pro is another testament to the brand's commitment
to innovation. Through the utilization of advanced materials boasting a 50%
improvement in crystal density, the Magic6 Pro achieves a shock absorption
capability up to ten times greater than before. This enhancement ensures
unparalleled durability, securing the device against accidental drops and
impacts.
AI Falcon Camera System
Responding to the surge in popularity of
"sportography" and the escalating importance of Artificial
Intelligence (AI), smartphone manufacturers are doubling down on efforts to
enhance capture speed and image clarity. With this, HONOR has taken proactive
strides to spearhead camera innovation in the industry, with the HONOR Magic
Series boasting a distinctive AI falcon camera system.
In the Image Lab located in Shenzhen, HONOR
has embraced the All-scenarios Automated Comprehensive Photographic Testing
System. This revolutionary approach enables the optimization of the HONOR Image
Engine across an extensive array of anticipated scenarios, ensuring
unparalleled performance in diverse shooting conditions. Additionally, HONOR
has introduced proprietary testing equipment, a pivotal contribution to
achieving the industry-leading focus accuracy of the 1200-point LiDAR Matrix
Auto Focus System, notably featured in the Porsche Design HONOR Magic6 RSR.
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