Big Bad Wolf Book Sale Celebrates 15th Year Championing Reading; Goals to Raise 1 Million New Readers
In celebration of it 15th year, the world-renowned Big Bad Wolf Book Sale is back in the Philippines as it sets off on a nationwide tour across key cities in the Philippines. In Manila, where the celebration kicks off, The Big Bad Wolf Book Sale will be taking place at its new home at Parqal, Aseana City, Paranaque from May 24 to June 2, 2024.
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| From Left to Right: Carol Chuaying, Big Bad Wolf Philippines Managing Partner; Delfin Angelo C. Wenceslao, Director and CEO of DM Wenceslao & Associates Inc; H.E. Dato Abdul Malik Melvin Castelino, Malaysian Ambassador to the Philippines; DSWD Usec. Fatima Aliah Dimaporo; and Ms. Jacqueline Ng, Big Bad Wolf Co-founder |
"Reading opens doors to new worlds and opportunities," said Big Bad Wolf Co-founder Jacqueline Ng. With Mission 1 New Million Readers, we are taking concrete steps towards changing lives through books. Our goal is not just to promote literacy but also to ignite a lifelong passion for reading across the Philippines."
Hosted by Filipino actor and model, Judah Paolo, the launch event of The Big Bad Wolf Book Sale 2024 - Manila Leg were attended by Carol Chuaying, Big Bad Wolf Philippines Managing Partner; Emily Koa, Metrobank Credit Card General Usage Head; Patrick Marcelo, IKEA Marketing and PR Manager; Jasmin Cruz, Country Inspiration & Communication Manager, IKEA Philippines; Francis Anne Alonzo Babar, 2GO Business Unit Head for 2GO Forwarding; Michael Sy, General Manager, Parqal; and Delfin Angelo C. Wenceslao, Director and CEO of DM Wenceslao & Associates Inc.
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| Big Bad Wolf Team with its 2024 Partners in Parqal, Aseana City |
One Million New Readers
Continuing its legacy of "changing the world one book at a time", this historical
endeavor is dedicated to nurturing literacy, enhancing reading comprehension,
and instilling a love of reading among Filipinos of all ages.
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"We've got over 2 MILLION fresh-off-the-press books from all your fave authors and publishers from around the globe! London, the US, Malaysia, India, Canada... you name it, we've got it! Whether you're into fantasy, romance, mystery, or YA, we've got something that'll make your bookworm heart sing," shared Carol Chuaying, Big Bad Wolf Philippines Managing Partner.
The book sale is
set to tour across the country, visiting bustling urban hubs and secluded rural
communities. Featuring a diverse array of books at budget-friendly prices, the
tour spotlights educational titles, children's stories, and Filipino
literature, championing inclusivity in reading accessibility.
The tour promises an unparalleled experience, featuring meet-and-greets with beloved authors, storytelling sessions, and interactive events crafted to make reading a joyous and enlightening pursuit. These festivities are open to schools, families, and readers of all ages, contributing to the movement to reshape the country's reading landscape.
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| Carol Chuaying and Ms. Jacqueline Ng |
Partners for Change
At the launch event, Ms. Jacqueline Ng and Carol Chuaying, Big Bad Wolf Philippines Managing Partner name this year's partner for The Big Bad Wolf Book Sale 2024 including Metrobank, IKEA and Parqal. The event was also attended by Malaysian Ambassador to the Philippines H.E. Dato Abdul Malik Melvin Castelino who was very delighted to share that the 15th Year of The Big Bad Wolf Book Sale served as a milestone as Philippines and Malaysia also celebrate its 60th Friendship Anniversary this 2024.
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| Malaysian Ambassador to the Philippines H.E. Dato Abdul Malik Melvin Castelino |
On the other hand, The Big Bad Wolf Book Sale 2024 marks the enduring collaboration between Big Bad Wolf and Metrobank, extending
a 0% 3-month installment promo for purchases worth at least P3,000 to Metrobank
cardholders. That's not all! Swedish home furnishings brand, IKEA, will also
grace the Parqal leg of the book tour with a special treat for visitors.
Mark your calendars for the Big Bad Wolf Book Sale, running from May 24 to June 2, 2024 at Parqal, Aseana City. Doors open from 10 a.m. to 12 m.n., and admission is free!
Catch the "Big Bad Tour: 1 New Million Readers" in Manila. An amazing reading adventure awaits! For more information regarding Big Bad Wolf's current and upcoming Book Sales, you can visit their website or check out their social media accounts Facebook | Instagram)
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