AIA Philippines
(formerly AIA Philam Life), in partnership with their parent company AIA Group, the largest independent publicly listed pan-Asian life insurance group, and English Premier League professional
football club Tottenham Hotspur, recently auctioned off signed team shirts
which were worn by team members during their #AIAGoalForGood charity matchup
against Luton Town.
The shirt, which
featured a bespoke ICanServe Foundation emblem instead of the AIA logo, fetched
over PHP1 million for the benefit of ICanServe Foundation, an advocacy group of
breast cancer survivors and volunteers in the Philippines. The foundation was
chosen by AIA Philippines as the auction beneficiary.
“We’re proud to
have raised over a million pesos that will benefit the ICanServe Foundation’s
programs. Our support for this organization and their efforts brings to life
our Purpose of helping people live Healthier, Longer, Better Lives,” shared Melissa
Henson, the Chief Marketing Officer of AIA Philippines who also oversees the
company’s Environmental, Social, and Governance (ESG) efforts.
AIA Philippines
has a long-standing partnership with the ICanServe Foundation. Among its initiatives
are breast cancer control programs co-created with local governments, the promotion
of early breast cancer detection, access to accurate diagnosis and timely
treatment, survivorship care, palliative care, hospice care, and patient
navigation.
“Thank you, AIA
Philippines, for your continued support for ICanServe,” said Nikoy De Guzman,
the President of ICanServe Foundation. “These funds will go a long way in
supporting the various initiatives of the foundation, giving us much-needed
resources to spread information and hope in the fight against breast cancer.”
Aside from
supporting the ICanServe Foundation, AIA Philippines is also leading its own
breast cancer initiative through the Hope for the Breast program, which offers
free breast cancer screening to various communities in Metro Manila.
Click here for more information about AIA Philippines, or here to visit the AIA Philippines Facebook page, email customerservice.ph@aia.com
or call (02) 8528-2000 to know more.
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