As the era of AI Phones officially unfolds,
OPPO accelerates its global AI Phone strategic layout following its
participation in MWC 2024. Partnering with Google Cloud, OPPO delves further
into exploring a fresh AI Phone experience. Multiple AI innovations from OPPO
made their debut at the Google Cloud Next '24 conference, alongside the joint
announcement with OnePlus to utilize Google's powerful Gemini models.
"Generative AI marks a significant
milestone in the evolution of artificial intelligence. It brings forth greater
creativity, novel possibilities, enhanced technical scalability, and
significantly improved efficiency. These factors instill us with confidence as
we step into a new era of AI Phones," stated Nicole Zhang, GM of AI
Product at OPPO and OnePlus. "Our deep collaboration with Google Cloud
throughout our journey is pivotal. Google Cloud's open platform capabilities
holds profound significance for OPPO's advancement of AI Phones."
Leading the Way in Utilizing the
Latest Gemini Family of Models As a key step in fulfilling the mission of
ushering in a new era of AI Phones, OPPO and OnePlus will integrate Google’s
Gemini models. This integration will empower various product lines of OPPO and
OnePlus to undergo significant upgrades and evolution in AI experiences,
thereby reshaping the way global users interact with their smartphones. OPPO and OnePlus jointly announced their
commitment to introducing a series of innovative features leveraging the
advanced capabilities of Google’s Gemini models throughout 2024. These
endeavors aim to forge the most formidable mobile AI experience, allowing a
broader user base to effortlessly embrace the fresh appeal of AI Phones. The Four Core Capabilities of AI
Phones The technological revolution brought by
generative AI has opened up infinite possibilities for the mobile industry.
OPPO has been dedicated to collaborating with global industry partners to
redefine AI Phones. At the Google Cloud Next '24 conference, OPPO
shared insights on AI Phones with global AI innovators. OPPO believes that AI
Phones should possess four core capabilities: efficient computing, perception
of the real-world, self-learning, and creativity. Through AI technology,
smartphones will gain new perceptual, interactive, and intelligent
capabilities, reshaping the mobile experience. During the conference, OPPO also discussed its
comprehensive considerations regarding the full-stack transformation and
ecosystem restructuring of AI Phones, aiming to strengthen its presence in
hardware platforms, intelligent systems, and ecosystem development. Enable More Users Globally to
Experience the Boundless Joy of AI Phones During the event, OPPO announced that more
than ten million users can already enjoy generative AI features on their
devices such as the OPPO Find X7 Series and OnePlus 12. In 2024, OPPO and OnePlus will further roll
out AI features globally, including the highly acclaimed OPPO AI Eraser.
The OPPO AI Eraser allows users to
effortlessly identify and remove objects, seamlessly filling in the background
with hardly any trace of post-processing. Behind this exceptional experience lies OPPO's
proprietary powerful AI recognition and image filling technology. OPPO AI
Eraser can currently recognize over 120 categories of objects, including
people, pets, phones, flowers, trees, and buildings. To achieve optimal
generation results, OPPO has trained its model using billion-level data sets
based on the industry-leading Diffusion model, ultimately achieving
industry-leading AI Eraser performance. AI Eraser will start to roll out to devices
such as the Reno 11 Pro, Reno 11, Reno 11 F, Find N3, and Find N3 Flip. OPPO and OnePlus are actively collaborating
with Google to integrate cloud AI products into more mobile devices. This
powerful partnership will equip OPPO and OnePlus smartphones with even more
advanced AI capabilities in the future, making features like news article
summaries, real-time audio content organization, and creative social media content
generation possible. OPPO's Commitment to Advancing and
Popularizing AI Phones AI is deeply ingrained in the DNA of OPPO and
OnePlus product development. Over the past few years, OPPO has utilized its
integration capabilities in software, hardware, chipset, and OS to create
industry-leading mobile imaging performance. Its achievements in computational
photography have been widely recognized by users worldwide. Meanwhile, OnePlus has leveraged its robust AI
capabilities to achieve ultimate optimization in performance. Combined with
breakthrough technologies like the Trinity Engine, OnePlus provides users with
the fastest and smoothest experience. Earlier this year, OPPO established its AI
Center, consolidating resources related to AI research and development to
systematically enhance its AI capabilities, with a focus on creating AI Phones. Over the next 3-5 years, OPPO and OnePlus will
continue to develop over 100 new features based on generative AI technology for
global users and will remain committed to collaborating with global partners to
create truly revolutionary AI Phone experiences.
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