Japan Ranks as Top Leisure Travel Destination for Filipino Travellers: Visa Study
Visa, a global leader in digital payments, has
published its most recent Green Shoots Radar study.
This quarterly report analyzes consumer sentiments across various sectors, such
as financial services, commerce, and travel. The study reveals a surge in
travel frequency among Filipino travelers. According to the data, 24% of
surveyed Filipino respondents have traveled overseas for leisure or business
purposes in the past year. This trend aligns with a broader travel resurgence
across Asia Pacific, with 37% of those surveyed reporting overseas travels
within the same period.
Japan emerged as the top leisure destination for
Filipino travelers, with 32% visiting in the past year. Singapore (22%)
followed by Hong Kong (21%) and Thailand (18%) were the next most popular
destinations. For business trips, Singapore led the list with 25%, followed by
Japan (23%), and the United States tied with Hong Kong at 18%.
Filipino travelers prefer to book flight tickets
directly from the provider’s website (44%). Among those respondents who booked
their accommodations through Online Travel Agencies and paid the full amount
upon booking, using credit cards is the most popular payment mode (41%),
followed by mobile/e-wallets (28%).
Jeff
Navarro, Country Manager for Visa Philippines, said, "As
cross-border travel gains momentum in the Philippines and the region, we have a
significant opportunity to maintain visibility throughout travelers' journeys.
This involves being present during destination searches and bookings, using
Visa cards on travel apps for smoother transactions, and engaging consumers
with authentic travel and shopping content to create a secure and seamless
digital payments experience for everyone, everywhere."
The future of travel remains promising, with 65% of
Filipino respondents planning overseas leisure travel in the next 12 months.
The top three leisure destinations intended in the next 12 months are Japan
(38%), followed by South Korea (29%) and Singapore (16%). For business travel,
Japan (19%), Canada (13%), and South Korea (12%) are the most likely
destinations.
According to Visa’s Global Travel Intentions 2023 study,
majority (89%) of Filipino travelers used credit (44%) and debit (39%) cards
when travelling, for the benefits of cards’ wide acceptance (56%), accepted at
ATMs (49%), and ability to be used both online and within apps (43%).
Visa’s most recent Consumer Payment Attitudes 2023
study data also reflect cards as the preferred mode of payment when travelling, where
25% of surveyed Filipinos use credit or debit cards online and 21% use via
swipe or insert when traveling overseas.
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