BE:FIRST Unveil Music Video for New Single ‘Masterplan’

The Japanese seven-member dance and vocal ensemble, BE:FIRST, announced the release of their latest single, 'Masterplan'.

The electrifying track 'Masterplan' saw its initial performance during BE:FIRST's inaugural Tokyo Dome concert, titled BE:FIRST LIVE in DOME 2024 ‘Mainstream – Masterplan’.

Serving as a sequel to their earlier hits 'Boom Boom Back' and 'Mainstream', the single features compelling Eastern rhythms crafted by producer Ryosuke "Dr.R" Sakai, the creator behind previous challenging numbers for BE:FIRST, such as 'Gifted.', 'BF is...', and 'Mainstream'.
This hip-hop anthem maintains the group's unique musical trajectory, showcasing their impressive artistry and solidifying their signature sound.

The music video encapsulates the idea that BE:FIRST's astronomical rise since their debut has been anything but coincidental, but instead part of a well-orchestrated "masterplan".
Paying homage to the group's past works, the video references the success of their track 'Mainstream', which topped 116 different charts, and the significant achievement of their Tokyo Dome concert.

The result is a thoughtfully curated visual narrative, marking each milestone as a preconceived chapter in BE:FIRST's journey.

The video's concluding image of a massive cherry blossom tree aptly embodies the song's spirit and the quintessential "Made in Japan" aesthetic characteristic of BE:FIRST.
A grand cherry tree piercing through concrete symbolizes the band's resilience, with seven sturdy branches representing each member, all adorned with flourishing cherry blossoms.
It's a visual masterpiece that merges hip-hop with a distinctive Japanese essence, declaring an impassioned musical statement to offer the world.

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