The AIA Group, Asia’s leading insurance company, in
cooperation with its Philippines-based business unit, AIA Philippines (formerly
AIA Philam Life) and UK-based English Premier League professional football club
Tottenham Hotspur, are teaming up to support the ICanServe Foundation through a
charity match with Luton Town on 30 March 2024.
ICanServe is an advocacy group of breast cancer survivors
and volunteers in the Philippines. They were selected by AIA Philippines to be
the beneficiary of the football match. 
Signed team shirts of Tottenham Hotspur worn by the
players during the match will feature a special match emblem symbolizing the
cause being championed, and will be auctioned off to raise funds for the
various initiatives of ICanServe.
Melissa Henson, Chief Marketing Officer of AIA
Philippines who also oversees its Environmental, Social and Governance (ESG)
efforts, shared: “As a company driven by our Purpose of helping people live Healthier,
Longer, Better Lives, we at AIA believe women’s health deserves special
attention, hence our partnership with ICanServe Foundation. By supporting this
charity match, we hope to raise awareness, inspire action, and contribute to
the fight against breast cancer. As the match is happening in March, this
initiative is especially significant as it coincides with the celebration of International
Women’s Month.”
“We’re proud to partner with the AIA Group and AIA
Philippines to support the ICanServe Foundation,” Donna-Maria Cullen, Executive
Director, Tottenham Hotspur and Trustee of the Club’s Foundation, said.
“Through our efforts, we hope to inspire more teams and people to contribute to
the valiant fight against breast cancer.”
AIA Philippines has a long-standing partnership with
ICanServe Foundation, who co-creates breast cancer control programs with local
governments that include promotion of early breast cancer detection, access to
accurate diagnosis and timely treatment, all the way to hospice care and
patient navigation.
The charity match can be viewed on 30 March 2024 at 11PM
Philippine time.
Click here for more information about AIA Philippines, or here to visit the AIA Philippines Facebook page, email customerservice.ph@aia.com
or call (02) 8528-2000 to know more.
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