Ena Mori Releases New Song "Heartache Generation"
Filipino-Japanese
artist Ena Mori continues to break new ground with the release of her
new single “Heartache Generation,”
out on Friday, March 15, 2024, via Offshore Music and Sony Music
Entertainment.
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The
eclectic track chronicles the singer-songwriter’s bouts with existential crisis
as she approaches her birthday, fearing the inability to capture the same sense
of purpose and wonder amidst the noise reverberating inside her head.
“Heartache
Generation is written by me, and it’s about being afraid of getting
older and feeling overwhelmed with life that changes so quickly - an existential crisis that comes with anxiety
and pressure,” Ena shares. “This is the first single after the album has been
released and an introduction to what kind of direction I'm going for the next
big release.”
As a pop
trailblazer that embraces the unconventional with ease, Ena Mori and her
co-producer Tim Marquez explore contemporary and vintage music elements with
the same kind of adventurousness often heard in their previous collaborations,
but with a fresher and more inspired take.
The VIVID act adds, “We experimented with
different textures of sound, such as nylon guitar, percussions, and synthesizers,
and it definitely gives a dimension that is different from the previous
releases. Sonically, I added tiny but significant touches of new sounds here
and there, something you haven't heard from my album.”
The
official release of “Heartache Generation” comes with a music video that Ena
Mori shot on Ray-Ban Meta smart glasses. Being more in control of the visual
direction this time around, the young music prodigy conceptualized the narrative
with tech-first creative lab Tony
& and was heavily involved even in production design. The
one-take video premiered and was streamed live on March 5, 2024, at 7p.m.—the
exact day and time that it was shot.
“Being
able to conceptualize together with Tony
& team was such a blissful experience. Up to a tiny detail such as
the color of the balloons and auroras, it truly was something we all envisioned,
and we are very happy that it came to life,” Ena shares in a press statement.
The MV
reflects the nature of the lyrics, starting with a birthday party gone strange.
As Ena puts it, “the visuals show how fast life changes; you have to be the one
to chase after rather than life being beside us.”
Ena Mori’s “Heartache Generation” will be out on Friday, March 15, 2024 on all
digital music platforms worldwide via Offshore Music and Sony Music
Entertainment. The music video will drop on Friday, March 15 2024 (6 pm).
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