SM
Cares, together with SM Supermalls and Toy Kingdom, launched in November of
last year the first-ever Bear Pop (B-POP) group for 2023’s Bears of Joy
Christmas charity project. The Bear Pop Squad’s massive success all comes down
to the Christmas spirit of generosity, where fans all pitched in to support
children in need.
 |
| SM’s
B-POP group, the Bear Pop Squad, concludes its highly-successful Bears of Joy
2023 run. |
SM
also celebrated the #HappiestChristmasAtSM through the ChriSMiles Employee
Volunteerism Program, a yearly Christmas program that calls for SM employee
volunteers to bring smiles to special needs communities.
 |
| 65,000
bears were sold and given to children in need, right in time for SM’s 65th
anniversary. |
 |
| There
were 76 beneficiaries of the Bears of Joy B-POP collection, all organizations
chosen by SM Supermalls. |
 |
| Around
1,000 SM employees nationwide participated in the annual ChriSMiles volunteer
program. |
The
SM Cares Bears of Joy and ChriSMiles volunteerism programs follow the annual
Christmas Cheers gift-giving of noche buena packs by SM Foundation and SM
Supermalls, as part of efforts to bring joy, smiles and cheers during the
holidays.
Post a Comment