Puregold Celebrates 25th Year Anniversary Through Puregold CinePanalo Film Festival

Puregold, one of the Philippines’ top chain of hypermarkets and supermarkets, continues to celebrates its 25th year in the business through a resounding support to the country’s filmmaking industry by launching the 1st Puregold CinePanalo Film Festival.

Puregold CinePanalo Film Festival, the much-awaited event that is set to hail a new generation of outstanding Filipino films, officially introduced the recipients of its coveted film grants during a press conference held at the Artson Events Place, Quezon City.

Finalists of the 1st Puregold CinePanalo Film Festival

Consisted of 25 shorts films and 6 full-length films, the launch of the 1st Puregold CinePanalo Film Festival was attended by representatives from Puregold, the film directors, their respective producers, and other key members of their teams.

“We started August of last year, and we are finally close to seeing their materials in the big screen. We are so proud to have these full-pledge directors and these young and budding students. The Puregold CinePanalo Film Festival is a platform for Puregold to uphold education and to be a catalyst in a medium that can be passed on to generations,” shared Ms. Ivy Hayagan-Piedad, Puregold’s Senior Manager for Marketing.

Ms. Ivy Hayagan-Piedad, Puregold’s Senior Manager for Marketing

The Puregold CinePanalo Film Festival aims provide a platform for both well-known and emerging filmmakers, and to showcase narratives-collectively called “Kuwentong Panalo” that can touch the heart and remind us of the indomitable Filipino spirit.

Full-Length Directors

Out of hundreds of CinePanalo applicants, only thirty-one of the very best were selected as finalists, and among the finalists for the full-length category were Kurt Soberano, for his film "Under the Piaya Moon," and Eugene Torres’ "One Day League: Dead Mother, Dead All", which earned the "Producer's Choice" title, expanding the initial five grant slots to six. Accompanying them were renowned directors Sigrid Bernardo for "Pushcart Tales," Raynier Brizuela for "Boys at the Back," Joel Ferrer for "Road to Happy," and Carlo Obispo for "A Lab Story".

As for the short films, 25 promising student directors were given a grant to create their films including students from Metro Manila, Northern Luzon, Southern Luzon, Visayas and Mindanao. Their names and film titles are as follows:

Jenievive B. Adame - "Smokey Journey" (STI College Cubao)
Ma. Rafaela Mae Abucejo - "Saan Ako Pinaglihi?" (Polytechnic University of the Philippines)
Alexa Moneii Agaloos - "Ka Benjie" (Polytechnic University of the Philippines)
Kent Michael Cadungog - "Text FIND DAD and Send to 2366" (University of the Philippines)
John Pistol L. Carmen - "Repeater si Peter" (Bicol University)
Chrisha Eseo Cataag - "Hallway Scholar" (Pamantasan ng Lungsod ng San Pablo)
Patricia W. Dalluay - "Lola, Lola, Paano ba 'Yan?" (Polytechnic University of the Philippines)
Joanah Pearl Demonteverde - "Kang Pagpuli Ko" (University of the Philippines - Visayas)
Joshua Andrey A. Doce - "I Am Mutya And I Thank You!" (Bicol State College of Applied Science and Technology)
Neil M. Espino - "Sa Hindi Paghahangad" (De La Salle Lipa)
Terrence Gale Fernandez - "Kaibigan ko si Batman" (Polytechnic University of the Philippines)
Daniel Gil - "Distansya" (Ateneo de Davao University)
Alexandra Lapid - "Queng Apag" (Mapúa University)
Reutsche Colle Rigurosa Lima - "Tiil ni Lola" (University of San Carlos)
Dizelle C. Masilungan - "Kung Nag-aatubili" (University of Santo Tomas)
Jose Mikyl Medina - "Lutong Bahay" (De La Salle University)
Ronjay-C Mendiola - "Last Shift" (Polytechnic University of the Philippines)
Mark Terence Molave - "Paano po gumawa ng collage college?" (Polytechnic University of the Philippines)
Jhunel Ruth A. Monterde - "Si Mary May Crush Kay Tess" (De La Salle College of Saint Benilde)
Doxford D. Perlas - "Naduea Eoman Si Brownie (Brownie's Lost Again!)" (University of the Philippines - Visayas)
Andrea S. Ponce - "Layag sa Pangarap" (Polytechnic University of the Philippines - Sta. Mesa)
Edz Haniel Teñido Purificacion - "Dzai Dzai Dzai Delilah" (Mapúa Malayan Colleges Laguna)
John Wilbert Llever Sucaldito - "Tambal nga Sabaw" (Far Eastern University)
Tyrone Lean J. Taotao - "Abandoned Lullabies" (Polytechnic University of the Philippines - Sta. Mesa)
Marian Jayce R. Tiongzon - "May Kulay Rosas Ba Sa Bahaghari?" (University of the Philippines - Visayas)

Cast and Crews of Full Length Films

Puregold CinePanalo festival director Chris Cahilig shared that the six full-length film directors received a substantial grant of Php2.5 million each, while 25 short film student directors were granted Php100,000 each. On top of the film grants, all finalists also received complimentary color grading from Optima Digital for their respective films, as well as essential groceries from Puregold to further support them during the production phase.

The 25 Finalists / Student Directors of the 1st Puregold CinePanalo Film Festival

The Puregold CinePanalo selection committee is composed of veteran film and television director Jeffrey Jethurian; award-winning filmmaker Victor Villanueva; Puregold senior marketing manager Ivy Hayagan-Piedad; Lyle Gonzales of Republic Creative; and Puregold CinePanalo festival director Chris Cahilig, played a crucial role in shaping the festival's trajectory.

The finished Puregold CinePanalo full-length and short films will be viewed at a premiere to be held at the Gateway Cinemas in Cubao this coming March 15 to 17, 2024, followed by potential regional screenings. Short films will also be available on Puregold's official social media channels on YouTube and Tik Tok.

“With the CinePanalo Film Festival, Puregold further strengthens its commitment to fostering local talent, bridging gaps, and bringing authentic Filipino stories to the forefront of the cinematic landscape. The Puregold CinePanalo Film Festival promises to be a celebration of creativity, diversity, and the vibrant spirit of the Filipino people”, Chris Cahilig concluded.