LG Electronics (LG) unveils its 2024 soundbar
lineup, including the S95TR, SG10TY and S70TY models. Crafted to seamlessly
complement LG TVs, these soundbars promise an elevated home cinema experience
through their robust sound quality, well-rounded features and sophisticated
designs.
Creating an enhanced synergy between the
soundbar and TV, the elevated audio quality of LG’s newest soundbar models
enriches the home entertainment experience with a heightened sense of immersion
and greater convenience. When paired with WOW Orchestra, the soundbar and LG TV
harness the full potential of their audio channels, creating an unrivaled audio
experience with an enlarged soundstage and improved depth and height. The ideal
choice for a surround sound experience, LG’s new soundbars deliver the superior
quality of Dolby Atmos, driven by the advanced technology of DTS:X.
WOWCAST takes audio excellence a step further,
allowing the S95TR and SG10TY models to connect wirelessly to LG TVs, ensuring
superior sound without any compromise, even when playing Dolby Atmos audio. All
three new soundbar models feature the WOW interface, an intuitive and
user-friendly method to effortlessly manage soundbar settings and share sound
modes with the TV.
At the forefront of LG’s new soundbar lineup
is the premium S95TR model, delivering an impressive 810W output and
captivating surround sound through its 15 channels. The S95TR boasts five
up-firing channels, including the industry’s first center up-firing speaker,
creating an unparalleled three-dimensional audio experience with enhanced
clarity and an expanded soundstage. Moreover, the angle of the center up-firing
speaker ensures a seamless audio-visual experience with precise elevation to
the TV screen’s level.
The S95TR features improved tweeters for clear
and precise audio, while also incorporating a passive radiator to enrich bass
sounds and optimize the overall balance between the soundbar and the subwoofer.
Notably, viewing quality is further strengthened in the S95TR model, designed
with a matte color palette, materials and finish to effectively reduce
reflections.
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| LG S95TR Soundbar |
The SG10TY, another new LG soundbar, serves as
the perfect audio and visual companion to LG’s premium OLED TVs. WOW Orchestra,
WOW Interface, and WOWCAST enable the SG10TY model to seamlessly integrate with
LG OLED TVs, completing the viewing experience for a greater sense of
immersion. Remarkably, connecting WOWCAST to the SG10TY model and an LG premium
OLED TV creates a wireless home entertainment experience with no visible cables
between the screen and the soundbar. This Wi-Fi enabled soundbar provides a
flawless listening experience with a high-fidelity audio quality for listeners
to enjoy their favorite tracks on music streaming platforms including Tidal
Connect and Spotify Connect. The thoughtful design of the SG10TY flawlessly
aligns with the width and frame colors of LG OLED TVs, resulting in an
impeccable visual match when paired with an ultra-thin OLED TV.
LG will also roll out the S70TY soundbar
model, ideal for LG QNED TVs with its simple and compact design. This model
also features the industry’s first center up-firing speaker, providing
sharpened voice clarity. The angled design ensures harmonious audio and visual
in alignment with the TV screen's level.
A dedicated bracket for the S70TY model*
allows users to place the soundbar directly beneath the QNED TV for a refined
appearance. This bracket provides a convenient solution for direct attachment,
eliminating the need to drill holes in the wall during installation. The
bracket allows customizable wall-mounting of the S70TY soundbar at various
heights or locations, guaranteeing an aesthetically ideal setup, great
convenience and an optimal sound experience.
LG Triple Level Spatial Sound technology
applies channel analysis through a 3D engine to mesmerize listeners with
lifelike sound and a compelling sense of space. What’s more, LG AI Room
Calibration – a feature praised by both consumers and experts for its audio
enhancement – rapidly analyzes the environment of a room and adjusts the
settings, enhancing the audio to harmonize with the room’s acoustics. New for
2024, the AI Room Calibration extends its capability to calibrate the audio of
rear surround speakers, expanding audio immersion and offering more flexibility
for installation.
In 2024, LG also plans to introduce new
editions of speakers and earbuds to the global market. Despite its compact
design, the most recent XO2 model offers the authentic, omnidirectional audio
of the LG XBOOM 360 speaker. Featuring a distinctive conical-cylindrical
design, it radiates sound in all directions, ensuring consistent, high-quality
audio enjoyment for everyone in the listening space. Its compact dimensions,
along with 20-hour battery life and IP55 rating, increase its portability and
versatility. The most recent XBOOM 360 speaker boasts unique 360-degree mood
lighting using audio reflectors, presenting a new lighting design that emanates
a sense of openness and diffusion.
LG TONE Free earbuds continue to be ideal for
an on-the-go option with user-centric features and a comfortable fit. The
latest T90S model offers balanced sound, improved Dolby Head Tracking and
refined Adaptive ANC. Additionally, the T90S supports Plug & Wireless,
allowing users to enjoy their favorite shows, movies and music on non-Bluetooth
devices by using the charging case as a Bluetooth transmitter.
“LG has always been committed to delivering
unmatched audio-visual experiences with superior quality, all to bring a better
life to our valued customers,” said Lee Jeong-seok, head of LG Home
Entertainment Company’s audio business. “We remain dedicated to providing
immersive home entertainment experiences through LG's premium soundbar
products, ensuring our customers enjoy the very best with further enhanced surround sound optimized for LG OLED TVs and
LG QNED TVs.”
LG’s latest innovations and technologies for
home entertainment will be on show during CES 2024 from January 9-12 at the
company’s booth (#16008, Central Hall, Las Vegas Convention Center). To keep up
with all of LG’s exciting announcements at CES, follow #LGCES2024 on social
media.
Life’s
about more than having the latest technology, rather, it’s about the
experiences technology creates that impact our lives. LG Electronics
Philippines delivers consumer electronics through top-of-the-line home
entertainment, home appliances, and air solution products that prepare
Filipinos for their greatest moments. LG promises to bring “Innovation for a
Better Life” nationwide – from Luzon, to Visayas, and Mindanao. For more details,
follow LG Philippines on Facebook, Instagram, Youtube and Tiktok. LG products are available in all authorized dealers
nationwide both in-store and online. Visit lg.com/ph for a
complete list of our retail partners. You can also visit LG’s Official Flagship
Stores in Lazada and Shopee.
*This dedicated
bracket for the S70TY model is available for separate purchase.
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