Sony Music
Entertainment Philippines (SMEP)
continues to give back to disadvantaged communities through food aid and
relief.
This comes as part of
Sony Music Group’s global ‘Season of Giving’ campaign, where the company and
its artists are paying it forward to the countries in which the international
music label operates. Across the world, SMG is supporting global organizations
dedicated to providing aid for those facing food insecurity, homelessness and
refugee support, as well as music industry relief and educational programs for
communities impacted by the COVID-19 pandemic.
This year, the
international music label has partnered with Reach Out and Feed
Philippines for a feeding program that provides assistance and relief to households
in highly urbanized areas such as Barangay Damayang Lagi in Quezon City.
Sony Music has been partners with them since last year, where they provided
food aid, along with pop-rock band, NOBITA, to local communities impacted by
the pandemic.
As reported by Reach
out and Feed Philippines, the community-wide initiative has supported more
than 100,000 individuals to date.
Reach Out and Feed Philippines extended
their deepest gratitude to Sony Music for providing valuable support to the
feeding outreach. “Their support is not just a contribution; it's a lifeline to
those in need. Together, we're making a tangible difference, one meal at a time,”
Dawn Cabigon, Founder and Chairperson of Reach Out and Feed Philippines
said.
The team, which was
headed by Sony Music, distributed healthy meals to indigent families. Shoti,
one of the label’s recording stars, volunteered and serenaded the beneficiaries
with his music, which includes a performance of the viral smash “LDR,”
the new single “waiting 4 u (delulu),” and a rendition of the holiday
classic “Jingle Bell Rock.”
"I’ve received a
lot of blessings this year,” said the teen pop singer-songwriter. “And the
least thing that I can do is to pay it forward in my own little way. I’m
grateful to my Sony Music family and Brgy. Damayang Lagi for the opportunity to
bring joy and inspiration to these families. I’m honored to have used my
platform in enacting impactful changes within the community, and I hope to be
of service to more people in the future.”
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| Shoti |
Shoti also encouraged
the children and parents to join him on the LDR TikTok dance trend, which drew
cheers and laughter among the participants.
He’s one of the artists
that supports Sony Music Entertainment’s countless philanthropic activities
every year, with an utmost goal of creating valuable and positive social impact
for a better future.
Roslyn Pineda, General
Manager, Philippines, Sony Music Entertainment, expressed her gratitude to
Shoti for his time and generosity to the cause. “I am incredibly proud of our young artist Shoti, who, at just 16 years
old, displayed immense dedication and commitment by flying all the way from
Cebu to Manila to participate in the feeding program organized by Reach Out
and Feed Philippines. Shoti's willingness to go the extra mile to make a
difference is truly inspiring.”
Season of Giving, a
global initiative of Sony Music Group, runs throughout the holiday
season in collaboration with charity partners across Africa, Asia,
Australia/New Zealand, Canada, Continental Europe, Latin America, the United
Kingdom, and the United States.
Facilitating volunteer
events in each region where they have an office presence, Sony Music Group
through Sony Music Entertainment Philippines, showed an unwavering commitment
to help secure the resources needed to serve the most vulnerable individuals
and families in different parts of the world.
Pineda adds, “Sony
Music Philippines is committed to continuing our Season of Giving initiatives
and partnering with organizations like Reach Out and Feed Philippines to create
a lasting change. Together with our artists, we will continue to use our
platform to uplift and empower communities.”
This campaign also represents
the company’s ongoing commitment to forge humanitarian partnerships and support
communities that need it most, inside and outside the music industry.
Learn more about SMG’s
giving approach here.
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