SB19's Josh Cullen Releases New Single "Get Right"
P-Pop superstar Josh Cullen reclaims creative independence on his own terms with
the release of his new single “Get Right”
via Sony Music Entertainment.
The electro-pop banger finds the SB19
rapper and vocalist embracing his music journey while navigating the challenges
of making a dent in a highly competitive industry as a solo act.
Josh explains, “Basically, it’s a
declaration of my return, confidently showcasing my understanding of the game.
The lyrics reflect my resilience, self-assurance, and the realization of how
the industry operates. It's about asserting my presence, owning my space, and
creating music that resonates with who I am as an artist.”
Written and produced by Josh Cullen himself
with frequent collaborator Ocho the Bullet
and UK-based indie icon No Rome,
the upbeat track marks a significant departure from the vibe and songwriting
style of his previous releases. Integrating EDM, hip-hop, and hyper-pop
influences with a bass-heavy production, “Get Right” explores music for the
sheer joy of reinvention and fun while tapping into a new sonic space that fits
Josh’s personal style and brand.
“I was pretty much the brains and director
of the process, but my cousin ‘Ocho’ really elevated things, surpassing my
expectations,” the fast-rising producer and singer-songwriter explains. “I
might've pushed him a bit hard with my specific vision, which got a bit
stressful. However, he went all out on this insane drop we'd been dreaming of.
And you know what? The outcome exceeded all my expectations.”
Josh adds, “Also, No Rome, who was a
co-producer, brought some crazy energy to the mix too. His input added this
insane energy to the whole process. He really brought some fire to the table.”
The release of the song comes with visuals
developed by Josh himself. The music video features Josh and friends hanging
out in Los Angeles, enjoying the warm climate and the laid-back, cosmopolitan
lifestyle usually associated with the city.
“I just went with the flow and let my
creativity run wild during those times,” said Josh. “I wanted to bring the
visuals I've had in mind since we started making the song to life, and LA
turned out to be the perfect spot for it. Yet, truthfully, YouMeUs and my team in LA exceeded all expectations. Despite
being only three people in LA, their effort and discipline were monumental.
They managed to make it look like a full-blown production with their
dedication, imagination, improvisation, and hard work.”
Josh Cullen’s “Get Right” is out now on
all digital music platforms worldwide via Sony Music Entertainment. The music video drops tonight, December 15,
2023 at 7:00 p.m. on Josh Cullen’s official
YouTube page.
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