PUP DAPR and Innity Philippines set to launch GEAR UP
In an exciting collaboration, an adept group
of fourth-year students of the Polytechnic University of the Philippines’
Department of Advertising and Public Relations (PUP-DAPR) is joining forces
with Innity Philippines to host an exclusive seminar-workshop – GEAR UP: Navigating Media Planning and
Buying in a Digital World. After two long years of virtual engagements and
webinars, this event, scheduled for December 5, 2023, at the PUP-COC Audio
Visual Room, marks its triumphant return with a focus on Digital Media Planning
and Buying.
This seminar-workshop will guide participants
through the fundamentals of digital media planning and buying, providing
insights into the strategic distribution of content across various channels.
Attendees will gain theoretical knowledge and practical skills to navigate the
dynamic and ever-evolving digital landscape. One of the key objectives is to
empower participants with the competence to make data-driven decisions. This
hands-on approach ensures that attendees are well-prepared to tackle the
challenges of the contemporary media landscape.
Beyond its theoretical aspects, GEAR UP serves
as a bridge that gaps academic knowledge and industry demands. It offers a
one-of-a-kind opportunity to gain real-world insights and hands-on experiences
that will set them ahead in their future careers in advertising and public
relations.
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GEAR UP! collaborated with RED Images for an exclusive photoshoot in preparation for the event on December 5 at the RED Images building in Sampaloc, Manila. |
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