In a remarkable display of resilience,
students from the Polytechnic University of the Philippines’ Department of
Advertising and Public Relations (PUP-DAPR) and Innity Philippines, in an event
co-presented by IN2IT Cosmetics, successfully launched the GEAR UP!
seminar-workshop. Despite coming across an unforeseen challenge, the event not
only demonstrated the participants' dedication to navigating the digital media
landscape but also showed the beauty beyond adversity.
GEAR UP, which featured insightful sessions by
speakers Andre Agawin, Head of Media Operations, and Ninz Alamar, Media
Strategy Manager, both from Innity Philippines, launched on December 5, 2023,
at the PUP-COC Audio Visual Room. The event successfully guided participants
through the complexities of digital media planning and buying, offering
invaluable knowledge intended to equip skills needed to make data-driven
decisions in the digital world curated by these industry experts. Enhancing the
overall experience, the event featured booth activities that added a touch of
beauty and empowerment. Together with Red Images, the official studio partner,
a custom-built photo booth captured moments of innovation and passion, allowing
participants to express themselves visually. On top of that, an IN2IT Cosmetics
vanity dresser was present to ensure that every participant not only felt but
also looked their best, flawlessly
matching its mission of offering world-class beauty to Filipinos.
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| GEAR UP Organizers Prioritizes Participant Safety at PUP-COC Open Grounds |
However, as fate would have it, an earthquake
occurred prompting the immediate evacuation of all participants and guests for
their safety. The safety of everyone involved was their top priority, leading
to the decision to cut the program short following the announcement of the
university to halt all the ongoing activities inside the premises. As the
earthquake posed a temporary disruption, the organizers together with Innity
Philippines exhibited adaptability and commitment to the participants' learning
journey. The workshop session was then shifted to an asynchronous format,
ensuring that the learning objectives were met despite the unforeseen events.
This approach demonstrates how challenges can be transformed into opportunities
for growth and learning.
The organizers express their heartfelt
appreciation to Innity Philippines, IN2IT Cosmetics, Red Images, distinguished
media partners, event sponsors, and participants for their unshaken support and
understanding during those unforeseen events. As the GEAR UP seminar-workshop
concludes, the legacy of beauty beyond adversity shall live, establishing an
everlasting mark on the collaborative efforts of this joint initiative that
empowers the education of the future generation.
For more information about the event, visit
their Facebook Page to get the latest happenings.
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