SM Painted the Town PINK for Breast Cancer Awareness Month

SM Cares, the corporate social responsibility arm of SM Supermalls, highlighted its solidarity with women, especially breast cancer patients and survivors, with various Pink Ribbon activities it co-hosted in October with partner organizations in various SM malls.

One of the activities highlighted in the Pink Ribbon October was the #StoriesMatter campaign. SM Cares amplified the voices and experiences of breast cancer survivors and warriors through the retelling of their stories in the hope that they serve as inspiration for all patients and their loved ones.

SM landmarks, including the ‘MOA Globe’ in SM Mall of Asia and ‘The Cube’ in SM Seaside City Cebu, were illuminated in pink throughout the month of October.

SM Seaside Cebu and SM City Cebu made use of breastfeeding stations as "Pink Rooms" for breast examinations.

Pink Zumba Party at SM City Davao showcased an energetic display of support for Breast Cancer Warriors and Survivors

Pink Talks in SM City Molino, SM City Davao and SM City Cebu to raise awareness on breast cancer.

SM Supermalls President Mr. Steven Tan and Estee Lauder Country Manager Ms. Sharyn Wong launched the Look Good, Feel Good activities at SM Megamall.

SM’s Pink Ribbon Month culminated with a touching ballet performance entitled the “Beautiful Girl: Odyssey of  a Breast Cancer Patient.” In partnership with the Philippine Ballet Theater, the October 30 show was held at the Music Hall of SM Mall of Asia in Pasay City.

The Philippine Ballet Theater brought to life the inspiring story of hope for breast cancer patients.

SM Cares Program Director for Women and SM Supermalls Assistant Vice President for Corporate Compliance, Atty. Pearly Joan Jayagan Turley said “Tonight’s ballet is a salute to your beauty that no matter what happens to your physical attributes, whether you lose a part of your body, a hair, some friends along the way, at times you will be in despair but as long as you persevere, and have hope, love and faith you will always be a beautiful girl for your loved ones and in the eyes of god!” She further stated "let this show serve as a reminder of the incredible strength that resides within each one of us and as an opportunity to join hands in the fight against breast cancer.”

Present in the October 30 tribute to breast cancer patients were: Mr. Richard Caluyo, SM Cares Asst. Vice President; Atty. Pearly Joan Jayagan Turley, SM Supermalls Asst. Vice President and SM Cares Program Director for Women; Ms. Socorro Pacificador, President of Bosom Buddies Inc; Maria Lourdes V. Cortez, Chairman, Kasuso Foundation; Ms. Nikoy De Guzman, President, I Can Serve Foundation; Atty Peter Pardo, Chief of Staff of Mayor Imelda Calixto-Rubiano of Pasay City; Atty. Georgia M. Pangan, President, Kasuso Foundation; Dr. Clevelinda Calma, President, Philippine Breast Cancer Society; Dr. Melanie Cruz, Secretary, Philippine Breast Cancer Society.

SM Cares is a strong advocate for enabling safe spaces that care for the welfare of women. 

Month has been celebrated by SM since October 2017, with various programs such as access to free medical

breast examination, motivational talks from breast cancer survivors and breast cancer awareness fora with health experts.

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