In this era of travel, tourists seek personal engagement,
seamless bookings, and real-time connection to share all about their
adventures. Being at the heart of tourist service, the hotel and food service
industry must meet the evolving needs of customers and embrace digitalization.
To bring its digital tools to the tourism sector in Palawan,
Globe Business recently launched its Digital Horizons roadshow in Coron, aiming
to unite visionary entrepreneurs and industry experts. The hybrid event allowed
them to share insights and the tools they use to enhance their businesses and
unlock Coron's potential as a prime tourist destination. At the event,
participants explored curated digital tools to elevate guest experiences and
received expert support for their digitalization journey.
Industry must-haves: Online presence and connectivity
Digital Horizons featured a fireside chat that gathered industry leaders Chin Fernandez, President of Calamianes
Association of Tourism Establishments; Alvin Ladisla, General Manager of Coron Soleil Garden Resort; Mina Akram, Executive Director of Go
Negosyo; and Alvin Molina, travel content creator behind the page “Just Got Fed” on TikTok and Instagram.
From the discussions, MSME
participants learned that they need consistent and authentic online presence through various social media and fast and
reliable connectivity that will enable seamless interactions with their
customer base online.
“Online presence
distinguishes you from competitors and showcases your offerings before they
visit. It preemptively addresses questions, eliminating this pain point,” said Molina.
But online presence should be
complemented with consistency, noted Akram. “Online
authenticity drives real-life success. Keeping your promised online experience
leads to customer growth, better reception, and increased attraction to your
business,” she added.
Discussions also emphasized how businesses should embrace
digitalization positively as it could boost process speed and efficiency,
allowing them to focus on other endeavors like refining marketing to reach new
untapped markets.
Globe Business solutions for the new traveler experience
During the roadshow, participants
got the chance to experience first-hand Globe Business’ suite of digital tools
aimed at elevating every stage of the new traveler experience, from planning
trips to booking stays and providing feedback.
These digital solutions include Direct Internet and Business WiFi, a
leased line with WiFi access points that allow businesses, such as hotels,
resorts, and restaurants, to provide their guests with a seamless WiFi
experience in every corner of their property.
Managed CCTV,
meanwhile, is a digital tool that adds a layer of protection and a competitive
edge to businesses as it improves the security of guests and employees. This Globe Business solution gives businesses access to
Globe’s wide network of reliable system partners, on-site technical support on
an 8-5 or 24/7 basis, and worry-free set-up and maintenance of industry-grade video surveillance equipment.
Meanwhile, a website service powered by
e-commerce platform Prosperna allows Globe Business customers to establish
their online presence and strengthen their credibility. By creating their own e-commerce store, they can
seamlessly manage customer transactions from reservations to payments, and
interact with potential guests.
“As more people eagerly
resume travel, a golden opportunity arises for businesses to capitalize on the
rising demand of tourists. Let Globe Business be your
trusted and reliable partner in elevating your business through digital
technology. Together, let us blaze the trail for the future of Philippine
tourism through technology,” said KD Dizon, Globe Business Head.
Learn more about Globe Business
solutions and special offers for tourism MSMEs here.
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