The Bank of the Philippine Islands (BPI)
formally welcomes the country’s Multimedia Superstar, Anne Curtis, as the
Bank’s newest brand partner.
As a long-time BPI client, Anne is excited to
share her own experiences with the Bank and to introduce its new products and
services. |
| Photo (L-R) BPI Chief Customer and Marketing Officer Cathy Santamaria, BPI Consumer Banking Head Maria Cristina “Ginbee” Go, BPI ambassador Anne Curtis, BPI President and CEO TG Limcaoco, and BPI Consumer Bank Marketing and Platforms Head Mariana Zobel de Ayala. |
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“BPI has always been a reliable bank throughout
my journey. It has allowed me to do more and be more, which is why I want to
share my experience with others,” Anne says.
Do More with BPI
Anne’s journey with BPI serves as the
springboard of the “Do More
with BPI” campaign, wherein the Bank enables
Filipinos to do more in life and fulfill their dreams. With its 172-year
history of banking excellence, BPI offers services that transcend financial
solutions and empower people to go further and achieve greater pursuits.
“BPI is the Filipinos’ partner at every point in
their lives. The Bank shares their values and anticipates their needs by coming
up with the best solutions crafted from years of experience. With a
comprehensive line-up of products and services, BPI is able to help Filipinos
realize their dreams,” says BPI President and CEO TG Limcaoco.
As of June this year, BPI had 6.2 million
clients enrolled in its digital channels, with an open banking infrastructure
providing access to 2,200 products and services by over 100 partners.
Among the Bank’s latest digital innovations
are the new BPI App, where retail customers can transact in seconds and avail
new products and services in just minutes. Soon, they will be able to get
AI-powered financial insights on their spending and saving habits. For SME
clients, meanwhile, BPI recently launched the Ka-Negosyo online loan
application portal — a one-stop shop that allows entrepreneurs to learn about
and avail of the Bank’s SME loan products.
On top of its digitalization efforts, BPI has
embarked on an internal customer obsession program. Under the program, the Bank
assigned customer delight officers to help empower frontliners and created
agile teams to address common customer pain points. With these measures in
place, BPI looks forward to serving more customers and process more
transactions.
“Do More with BPI” elevates
financial inclusion through digitalization and customer obsession. In the words
of BPI’s President and CEO, TG Limcaoco, “This demonstrates our unwavering
dedication to maintain the deep trust our clients have in us and build a better
Philippines—one family, one community at a time.”
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