TCL, the world's TOP 2 TV
brand and TOP 1 98-inch TV brand, recently unveiled its latest
multi-category products for the Asia Pacific market at an exclusive launch
event in Bangkok. From stunning picture quality with its 2023 C Series Mini LED
and QLED TVs, to FreshIN air conditioner and a slew of innovative and stylish
appliances to enable a healthier and more convenient lifestyle, TCL’s latest
product line-up underscores its commitment to bringing customers in the region
the very best in technological innovation.
TCL
Takes the Top 2 TV Brand Position Enjoying Great Success across Asia Pacific
As the world’s TOP 2 TV Brand according to
OMDIA’s latest Global TV sets report, TCL is continuing to make its mark across
all corners of the globe, with a focus on the Asia Pacific region. The brand is
proud to be the No. 1 TV brand in Australia, and
the No. 2 TV brand in the Philippines, Myanmar and Indonesia. In other key
markets, such as Thailand, TCL announced they are rapidly rising up the ranks,
testament to its commitment to providing millions of APAC customers with the
innovative technology solutions they deserve.
Expanding
Imaginations Through Innovative Display Technology – Introducing the Latest
Generation of TCL Mini LED with the 2023 C Series
A pioneer and a leader of Mini LED
technology, TCL proudly introduced its latest generation technology to
audiences in APAC. The C845 is the
newest addition to TCL’s Mini LED TV line-up, with more local dimming zones at
work providing infinite contrast dimensions, high efficiency and wide luminous
angle Mini LEDs to achieve the highest brightness levels to date of HDR 2000
nits Available in 55’’, 65’’, 75’’, and 85’’ models and backed by AiPQ
Processor 3.0, the TCL C845 delivers outstanding picture quality combined with
unparalleled sound thanks to Dolby Vision IQ & Dolby Atmos.
Countless
Colors and Endless Entertainment with All-New C64 & C74 Series QLED TVs
For gamers, TCL introduced its new TCL C74 Series available in 55”, 65” and
75” models, which combines QLED together with Full Array Local Dimming
technology, 4K HDR Pro and 144Hz Motion Clarity Pro for smooth, sharp and
colorful HDR picture quality. TCL also released its new TCL C64 Series, available in 43”, 50”, 55”,
65”, 75”, and 85” models. Equipped with TCL QLED technology for outstanding
color expression, certified with Dolby Vision and Dolby Atmos and packed with a
120 HZ Game Accelerator.
Delivering a truly
immersive experience, TCL also unveiled its new 2023 S64 Series Dolby Audio Soundbars
guaranteeing silky smooth audio with rich bass tones, even with the volume
turned right up.
Enhanced
Domestic Appliances for a Healthier, More Convenient Lifestyle
TCL also launched a suite of new products
for the home with the aim of enabling a seamless and healthy connected
lifestyle.
The brand introduced its 3rd generation of TCL Air Conditioners, with its new
innovative Gentle Cool and FreshIN
Series which allow customers to experience more pleasant atmospheric
conditions and more accurate temperature control, with the addition of improved
health benefits and lower energy consumption.
With sustainability in mind, TCL Refrigerators are equipped with a
new Multi Air Flow system, which ensures that food is properly cooled by
surrounding it with fresh air wherever it is placed, keeping it fresher for
longer. In addition, Automatic Anion Release Technology (AAT) adds a special
mineral material to the cabinet's interior lining, providing extra purification
and anti-oxidation benefits.
TCL also introduced its new P3 Series Washing Machines across Asia
Pacific, rated as A-class in both energy efficiency and noise level. These
products have a low environmental impact, largely thanks to TCL Brushless
Digital Inverter technology which allows the washing machine’s motor to rotate
at the optimum speed for the load, using less energy than conventional washing
machines.
Developing
Sustainable Technology for People and the Planet: TCL’s Commitment
As a leading consumer electronics company,
TCL is committed to technology solutions which are socially responsible, have a
low impact on the environment and are developed and manufactured in the most
sustainable way.
Igniting
Passion in Sports; TCL Highlights New Sponsorships for Asia Pacific Market
TCL has long been a champion of sports,
making it an integral part of its global strategy as it aims to strengthen its
influence around the world. In Asia Pacific, TCL announced that it is
supporting several leading teams and events across the region.
TCL is proud to be
bringing the world's largest basketball tournament to the Philippines ahead of
the forthcoming FIBA Basketball World Cup 2023, which will be hosted by
multiple nations in Asia for the first time in its history.
Beyond basketball, TCL
has set up a number of well-established partnerships with some of the world’s
leading football teams, including the Spanish and Italian national teams as
well as with one of the most iconic football clubs in the world – Arsenal, who enjoy
a large Asian fanbase. Catering to the needs of Aussie sports fans, TCL are
also proud sponsors of the Australian Football League and the Melbourne
Renegades cricket team.
Through this ambitious
sponsorship pipeline, TCL hopes to further demonstrate its commitment to Asia
Pacific, offering customers in the region access to the latest and greatest
innovations and experiences.
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