TikTok Named Premium Sponsor of 32nd Southeast Asian Games
TikTok,
the leading destination for short-form mobile video, has announced its
partnership as a premium sponsor of the 32nd Southeast Asian (SEA) Games (SEA
Games 2023). To celebrate this event, TikTok is offering a variety of perks for
users, including in-app effects, features, and exclusive creator engagements on
the platform. Through SEA Games 2023, TikTok looks at enhancing users' fan
engagement and boosting celebrations during the tournament.
As the premium
sponsor of the games, TikTok will bring Pinoy fans the latest sports and
athlete highlights through real-time updates on the platform. Through shared
and LIVE video content from official authorities, news media partners, and
athletes as well as specially created in-app features and exclusive content,
Pinoy fans can expect up-close-and-personal interactions, special scoops and
behind-the-scenes interaction with national athletes as well as an opportunity
to showcase their support from home.
"We are thrilled
to once again partner with the SEA Games organizing committee. As the premium
sponsor for the upcoming games, we are committed to bringing highly-spirited
Pinoy sports fans even more significant and memorable moments of the
event," said Emmanuel John Castro, TikTok Philippines' User, Content and
Community Operations manager. "Filipinos have always been passionate about
the SEA Games, and we are excited to reignite the pride in our local teams and
celebrate the sports that unite us."
Connecting Southeast Asian sports communities virtually
Mobile phone
screens are no longer a barrier to creating genuine connections with athletes
and fellow supporters across the region. By using the official hashtag #SEAGames2023,
TikTok users can reach and engage with millions of other SEA Games fans,
allowing them to create real connections regardless of distance. In addition,
Pinoy fans can also use local hashtags, such as #LabanPilipinas,
to stay up-to-date with the latest matches as well as watch replays while
connecting with a vast community of sports enthusiasts in SEA across the entire
sports season.
Trump out your support on TikTok
Fans can also tap
on TikTok's new in-app features and effects to cheer on their favorite national
teams, such as the #SEAGames2023 official effect. Content
creators will also be given the rights to use the SEA Games 32 brand identity,
combination logo, mascot images, game pictograms, core graphics, and more for
all content created in and around the games.
Journey with the athletes through the tournaments
With these
partnerships, users, and fans can look forward to watching live updates of
training sessions, events, and celebrations, as well as getting a glimpse into the
daily lives of mixed martial arts fighter Mark
"Mugen" Striegl, karateka Jamie
Lim, and basketball player Ella
Fajardo. Users are also encouraged to use this as an opportunity to
engage with their favorite national athletes on the platform.
For more
information on TikTok's involvement in the upcoming SEA Games, visit https://vt.tiktok.com/ZS83CCJN2/.
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