SB19’s Josh Cullen Redefines Love Song With Edgy Hip-Hop Twist In “Pakiusap Lang”

After debuting as a bonafide solo star with the edgy banger “Wild Tonight,” SB19’s Josh Cullen continues his winning streak with the release of his follow-up single under Sony Music Entertainment.

Aptly titled “Pakiusap Lang,” the P-Pop artist proves that there are no four walls that can contain him when it comes to writing and producing a straightforward love song meshed with trap-laden beats and hip-hop verses.

“The lyrics came from my heart, and I wanted to make sure the arrangement and sonic vibe reflected my Filipino hip-hop side,” Cullen reveals. “My cousin and his friends helped out with the chorus, and we all had a good time putting it together.”

According to SB19’s resident lead rapper and sub-vocalist, “Pakiusap Lang” is a song that is based on his personal experiences and thoughts about relationships. He further explains, “It's all about the struggles of maintaining a relationship when you can't be with your partner all the time due to work or other struggles going on in life. The song encourages the listener to hold on and trust the process.”

A romantic rap ballad that forays into emotional honesty as much as it does with stylistic finesse, “Pakiusap Lang” shows a different side of Cullen: an entertainer that doesn’t need to resort to gimmicks just to prove his point.

The release of the track comes with an upcoming music video that explores the idea of “holding onto the memories of your loved one, even when you know it’s time to let go.” Directed by frequent collaborator Toothless (who also helmed the MV of SB19’s “Bazinga), the visuals bring Cullen’s ideas to life and expand on his initial concept with an element of mystery and an understated delivery.

It also stars KAIA members Angela and Charice, who happen to be the main characters in the MV. The two multi-talented artists also dabbled into acting prior to their debut as a P-Pop artist.

Cullen shares, “When I was planning out the music video for ‘Pakiusap Lang,’ I knew I wanted to create a story that was emotional and impactful. As I was brainstorming ideas, I thought about the possibility of incorporating plot twists into the video, to really capture the viewer's attention. That's when I had the idea to feature KAIA members Angela and Charice in the video. I had worked with them before and knew that they would bring a lot of talent and creativity to the project. Plus, their presence in the video would add an extra layer of intrigue and excitement for viewers. It was a pleasure to work with such talented and dedicated individuals, and I couldn't be happier with how the video turned out.”

“Pakiusap Lang” will be part of Josh Cullen’s upcoming debut EP, which will be released sometime this year. According to the rising multihyphenate, the maiden record sounds like a fusion between hip-hop and pop music, with his cousin Ocho helping him out in producing, conceptualizing, and refining the tracks. “You can expect a mix of different sounds and genre influences, but overall, it's a reflection of my journey as an artist and a person,” Cullen adds.

JOSH CULLEN’s “Pakiusap Lang” is out now on all digital music platforms worldwide via Sony Music Entertainment. The music video of “WILD TONIGHT” will drop at 7pm on April 21, 2023 (Friday).